Offline & Online Assistant Brand Manager

4 days ago

Dehradun, India Sanjeevani Agrofoods Full time

Role

Key Responsibilities

Brand Strategy & Planning

  • Support in the creation and execution of annual brand marketing plans covering ATL, BTL, and digital channels.
  • Maintain consistent brand identity and messaging across all platforms.
  • Conduct market research, track FMCG trends, and identify growth opportunities.

Offline Marketing (Traditional Channels)

  • Execute BTL & ATL campaigns including print, outdoor, radio, and in-store promotions.
  • Plan and manage product launches, trade promotions, dealer meets, and POS branding.
  • Partner with sales teams to design and roll out region-specific activation plans.

Online & Digital Marketing

  • Coordinate with digital marketing agencies for content creation, paid campaigns, SEO/SEM, email marketing, and website updates.
  • Develop and manage influencer marketing campaigns to boost reach, engagement, and conversions.
  • Oversee social media strategy, content calendar, and performance optimization across Facebook, Instagram, YouTube, LinkedIn, and Google Ads.

Agency & Vendor Coordination

  • Act as the primary liaison with creative agencies, media houses, influencer networks, and production vendors to ensure high-quality, timely deliverables.
  • Negotiate contracts, manage budgets, and track deliverables for agency-led campaigns.
  • Ensure agencies align with brand guidelines and campaign KPIs.

Analytics & Reporting

  • Monitor campaign performance using analytics tools and present actionable insights.
  • Track ROI for offline and online marketing activities.

Prepare monthly brand performance dashboards for management review. & responsibilities

Preferred candidate profile

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