Digital Marketing Executive, Graduate Admissions

4 weeks ago

ahmedabad, India Ahmedabad University Full time
Role Summary:
Digital Marketing Specialist with knowledge of SMM, SEO, SEM, SMO, PPC Marketing, CRM, and Analytical Tools.
Responsibility :
Implement digital marketing campaigns in coordination with the Director of Graduate Admissions to increase traffic, engagement, and conversions across various online platforms, including social media, email, and search engines.
Work with various content formats such as blogs, videos, podcasts, etc., to create engaging content and optimise our online presence.
Monitor and analyse key performance metrics to track campaign effectiveness and ROI and provide regular reports and recommendations for improvement.
Perform competitive analysis to identify opportunities
Improve conversion of owned and earned media traffic
Develop effective cross-channel social media optimization strategies, device experiments, and conversion tests and run creative collaborations among technologies and platforms in consultation with the Director of graduate Admissions.
Proactively identify on-page SEO opportunities.
Develop profitable PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising.
Generate internal reports on a regular basis
Execute new and creative collaborations
Key Skills:
Strong verbal communication skills for articulating ideas to colleagues and clients
Excellent written communication skills for producing high-quality content
Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
Knowledge of existing and emerging social media platforms
Creative thinker with a passion for innovation and continuous improvement
Qualification:
Bachelor's degree in Marketing, Communications, or a related field or with 2 - 4 years of digital marketing experience

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