Social Media Manager

3 weeks ago

india WAKANOW Full time
Job Description
Job Objectives This role is responsible for developing and implementing the company’s social media strategy to increase online presence, improve marketing and sales efforts, and enhance brand awareness.

 

This role requires a creative and strategic thinker who can manage various social media platforms and engage with the online community.


Job Responsibilities
Strategy Development:
  • Develop and implement a comprehensive social media strategy aligned with the company’s marketing goals.
  • Stay up-to-date with the latest social media trends, tools, and technologies.
  • Evaluate emerging social media platforms and determine their relevance to the company’s objectives.
Content Creation and Management:
  • Create, curate, and manage published content (images, video, written, and audio) that is informative, appealing, and consistent with the brand’s voice and style.
  • Collaborate with designers, copywriters, and other team members to create compelling content.
  • Plan and execute social media campaigns, including content, contests, and advertisements.
Community Engagement:
  • Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
  • Handle customer inquiries and complaints received via social media channels in a timely and professional manner.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Act as a brand ambassador and ensure all social media interactions reflect the company’s values and mission.
Analytics and Reporting:
  • Monitor and analyze social media metrics to gauge the success of campaigns and strategies.
  • Prepare regular reports on social media activity, engagement, follower growth, and other relevant metrics.
  • Analyze campaign performance and provide detailed reports with insights and recommendations.
Account Management:
  • Oversee the company’s social media accounts on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
  • Ensure all accounts are up-to-date with the latest features and best practices.
  • Ensure brand consistency across all social media platforms by working closely with the marketing and product teams.
Crisis Management:
  • Escalate issues to the appropriate internal teams when necessary.
  • Handle sensitive situations with tact and professionalism to protect the company’s reputation.

Requirements
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Strong understanding of social media platforms, tools, and analytics.
  • Proficiency in social media management tools
  • Excellent written and verbal communication skills.
  • Creative thinking and ability to generate innovative ideas.
  • Strong organizational and project management skills.
  • Ability to work independently and as part of a team.
  • Familiarity with SEO, web traffic metrics, and online marketing.
  • Graphic design and video editing skills are a plus.

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