Digital Marketing Manager

2 weeks ago

Yeshwanthpur, India Canares Engineering Co Full time

Position: Digital Marketing Manager
Location: Bengaluru, Karnataka (Hybrid Mode)
Company: CANARES AUTOMATION PVT LTD

About Us

CANARES AUTOMATION PVT LTD is a leading manufacturer of modular aluminum pipes & fittings and conveyor solutions. We specialize in providing high-quality, efficient, and customizable industrial automation products that cater to a wide range of industries.

Role Overview

We are seeking an experienced Digital Marketing Manager to lead our online strategy, strengthen brand positioning, and generate high-quality leads. The ideal candidate should have strong B2B marketing expertise in industrial products, engineering, or manufacturing domains. Knowledge of AI-driven marketing tools and automation will be considered an added advantage.

Key Responsibilities

  • Digital Strategy & Branding
  • Build and execute digital marketing strategies for aluminum pipes, fittings, and conveyor solutions.
  • Enhance brand visibility across digital platforms (website, SEO, social media, PPC, email).
  • Lead Generation & Campaigns
  • Plan and manage B2B digital campaigns to capture qualified leads.
  • Run ads on Google, LinkedIn, and industry portals.
  • Track and optimize inquiries from IndiaMART, JustDial, and trade portals.
  • Content & Communication
  • Develop industry-relevant content: blogs, case studies, technical videos, and product demos.
  • Coordinate with design teams for brochures, animations, and presentations.
  • Website & SEO
  • Maintain and optimize the company website for updated product details, success stories, and project showcases.
  • Implement SEO/SEM strategies to rank for industry-specific keywords.
  • Market Intelligence
  • Monitor digital trends, competitor activities, and emerging technologies in industrial automation.
  • Provide insights to sales and product teams for better market positioning.
  • Analytics & Reporting
  • Use tools like Google Analytics, CRM to measure campaign success.
  • Share ROI-driven reports with management.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 5+ years of experience in B2B digital marketing, preferably for industrial/manufacturing products.
  • Expertise in SEO, SEM, Google Ads, LinkedIn Ads, Marketing Automation tools.
  • Knowledge of AI-based marketing tools, predictive analytics, and automation is a strong advantage.
  • Strong communication and technical content development skills.
  • Analytical and result-oriented mindset.

What We Offer

  • Hybrid work model – flexibility with both remote and on-site collaboration.
  • Opportunity to scale with a fast-growing industrial automation brand.
  • Exposure to domestic and international markets.
  • Competitive salary with performance-based incentives.
  • Innovative work culture that values growth, creativity, and customer success.

Job Type: Full-time

Pay: ₹35, ₹45,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Provident Fund
  • Work from home

Work Location: In person

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