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Manager, Channel Marketing
2 months ago
Exp: 2 to 4yrs
Location: Remote
CTC: 18LPA
- Collaborate with client marketing teams and performance marketing stakeholders to ensure timely delivery of direct marketing campaigns.
- Oversee file selection, segmentation, and accurate execution of Synchrony marketing campaigns.
- Utilize channel platforms to build, test, and launch direct marketing campaigns, ensuring precision and compliance.
- Act as a subject matter expert for channel platform capabilities and provide data-driven insights for campaign optimization.
- Maintain campaign status updates in workflow tools like Cosmos Workfront and manage process enhancements.
- Drive email audits, monitor key marketing metrics, and recommend improvements.
- Support process automation to streamline campaign execution.
- Ensure adherence to approval, retention, and documentation standards within the Campaign Execution L3 process.
- Manage compliance with purchase order, invoice management, and records retention procedures.
- Possess 2+ years of experience in email and direct mail marketing, with hands-on experience in enterprise email platforms and project management tools.
Please share your resume to along with position name, your name, company, CTC details.