Digital Marketing Consultant

1 week ago

Delhi, India Developer Studio Full time
Job Description:

Position Overview: As a Digital Marketing Consultant, you will be responsible for developing, implementing, and managing marketing campaigns that promote (Company Name) and its products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The ideal candidate is a creative and analytical thinker with a passion for digital technologies and strategies.

Key Responsibilities:

1. Develop and Implement Digital Marketing Strategies:

- Design and execute comprehensive digital marketing strategies to enhance brand visibility and engagement.- Identify trends and insights to optimize spend and performance based on analytics.

1. Content Creation and Management:

- Oversee the creation of high-quality content for the company website, blogs, social media, and other digital platforms.- Collaborate with the content team to ensure all content is aligned with the brand voice and marketing goals.

1. SEO/SEM Management:

- Manage and optimize SEO/SEM strategies to increase organic search visibility and drive traffic to the website.- Conduct keyword research and analysis to identify opportunities for content and campaign optimization.

1. Social Media Management:

- Develop and manage social media strategies across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).- Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.

1. Email Marketing:

- Design and implement effective email marketing campaigns to nurture leads and engage with customers.- Track and analyze email campaign performance and optimize for better results.

1. Paid Advertising:

- Plan, execute, and manage paid advertising campaigns (Google Ads, social media ads, etc.) to drive traffic and conversions.- Monitor and report on the performance of all digital marketing campaigns.

1. Analytics and Reporting:

- Use various analytics tools (e.g., Google Analytics) to measure and report on the effectiveness of marketing campaigns.- Provide actionable insights and recommendations for improvement based on data analysis.

1. Collaboration and Coordination:

- Work closely with the sales team to align marketing strategies with business goals.- Collaborate with internal teams to create landing pages and optimize user experience.

1. Stay Updated with Industry Trends:

- Keep abreast of the latest trends and best practices in online marketing and measurement.

Qualifications:

- Bachelor’s degree in Marketing, Communications, or related field.- Proven experience as a Digital Marketing Consultant or similar role in the IT industry.- Strong understanding of digital marketing concepts, strategies, and best practices.- Proficiency in marketing automation tools, Google Analytics, SEO/SEM, and social media platforms.- Excellent written and verbal communication skills.- Strong analytical skills and data-driven thinking.- Ability to manage multiple projects and meet deadlines.- Creative problem-solving skills and a proactive approach.

Preferred Qualifications:

- Master’s degree in Marketing or a related field.- Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.- Experience with B2B marketing and lead generation.

Benefits:

- Competitive salary and performance-based incentives.- Comprehensive health, dental, and vision insurance.- Retirement savings plan with company match.- Professional development opportunities.- Flexible working hours and remote work options.- Collaborative and inclusive work environment.

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