Marketing Manager
2 hours ago
Experience: 5-8 years
Education: MBA in Marketing or relevant marketing course
Key Responsibilities:
- Implement Marketing Plans: Design and execute tailored marketing strategies aimed at increasing awareness of telemedicine services within rural communities, focusing on building trust.
- Diverse Marketing Techniques: Utilize both digital and traditional marketing methods suitable for rural settings, including local radio, community events, posters, and WhatsApp campaigns.
- Organize Health Camps: Plan and conduct local health camps or informational sessions to educate the community about the benefits of telemedicine.
- Collaboration: Coordinate with graphic designers to create effective marketing collateral and work closely with branding executives to ensure proper execution of all marketing initiatives.
- Telecalling Implementation: Oversee the execution of telecalling and other ongoing marketing activities.
- Feedback Analysis: Analyze patient feedback to adapt marketing strategies based on community trends and needs.
- Market Research: Conduct research on rural healthcare needs, customer preferences, and competitor offerings to inform marketing strategies.
- Innovative Outreach: Develop innovative outreach methods that are accessible and effective for rural populations.
- Campaign Tracking: Track and report the success of marketing campaigns, making adjustments to strategies as necessary to improve results.
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