Software Development Engineer III

About HighLevel:

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website -

YouTube Channel -

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Our Customers:

HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 500K businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel:

We work at scale; our infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

About the Team:

The Social Planner team is a dedicated product group within HighLevel's Leadgen organization, focused on delivering a seamless social media management experience. We empower agencies and businesses to create, schedule, and manage posts across multiple platforms, while also providing automation, analytics, and engagement tools.

Our primary objectives are to drive Social Planner adoption, improve feature retention, and maximize user engagement by making social publishing effortless and impactful.

We are responsible for:

Post Publishing & Scheduling We enable agencies to publish and schedule posts across major social platforms, ensuring timely and consistent content delivery.

Post Automation We support advanced publishing workflows, including CSV uploads, RSS-to-post, Review Posts, Category Queues, and Recurring Queues—giving agencies full flexibility to manage content at scale.

Engagement & Insights Through Social Statistics, Comment Management, and Social Listening, we provide agencies with deep insights into performance and engagement, enabling data-driven content strategies.

Best Time to Post We surface AI-driven recommendations on when to post for maximum reach and engagement, helping agencies optimize their content strategy.

Multi-Platform Integration We currently support integrations with 9 major platforms—Google Business Profile, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky—along with HighLevel's internal Community product.

Scale & Reach:

1.6M+ social accounts connected to HighLevel through Social Planner

2,000+ new accounts added daily

22.6M posts published this year alone

100K+ posts published daily through our platform

This scale demonstrates Social Planner's critical role in powering social presence for agencies worldwide.

About the Role:

We are looking for an experienced software engineer with strong technical and communication skills who has developed full stack web apps, created solid APIs and beautiful interfaces for consuming them in user friendly apps. Focusing on details and well written self documented code are essential for this position. You can expect to collaborate with a solid team of designers, product managers, developers and testers on a daily basis. You must be experienced in building highly scalable and resilient systems that can meet our customer needs.

• Improve and create new lead capture domain models.
• Build backend & Frontend API features and architecture.
• Work cross-functionally across our platform, experience, integrations, payments and marketplace teams.
• Drive performance through benchmarking and optimization
• Work with a wide range of systems, processes, and technologies to own and solve problems from end to end
• Collaborate closely with our leadership team including engineers, designers, and product managers to build new features and products
• Uphold high engineering standards and bring consistency to the many codebases and systems you will encounter.
• Work on 1 to 2 products.
• Create and improve lead capture tools like funnels, websites, forms, surveys, social media
• Architect and build backend & Frontend APIs and features

• 4+ years of experience in a full-stack environment.
• Develop and maintain a highly scalable email builder web App, enabling customers to send ~30 million emails per day. Manage email statistics and integrate with internal teams leveraging email builder templates.
• Scale and optimize our countdown timer, used across emails, websites, and funnels, with more than 300K daily views. Design and develop Brand Board, a tool that helps customers build and integrate their brand identity seamlessly across the platform. Optimize application performance and scalability using modern development practices.
• Troubleshoot, debug, and implement improvements to existing systems.
• Proficient with various programming languages and tools such as but not limited to Javascript, TypeScript, , NodeJS, and GraphQL Must be able to work with a team and collaborate remotely.
• You have an entrepreneurial mindset, are eager to take on different roles when necessary and know how to navigate a start-up environment. You are fulfilled by being a generalist working on both the frontend, backend, and anything it takes to solve problems and delight users and take pride in working on projects involving a variety of technologies and systems.
• Ability to stitch together many different services and processes together, even if you have not worked with them before.
• Hold a great deal of empathy for your team and users, you are a steward of crafting great experiences.
• Have great communication skills and can thrive in a highly collaborative environment when working cross-functionally with many stakeholders.
• Driven by product quality, and innately know how to balance trade-offs with time to launch new features.
• A keen eye for design and love to think about user flows and user experiences. Must have experience with HTML5 and CSS3

EEO Statement:

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.