(High Salary) Digital Marketing Lead

2 weeks ago


Pune, India EvolveBPM, LLC Full time
Location: Pune

Salary - 8LPA

Key responsibilities -

- Develop and execute Account Based Marketing strategies tailored to target key accounts and personas, utilizing a mix of digital channels including email, social media, content marketing, and paid advertising.- Create compelling email marketing campaigns from concept to execution, including segmentation, content creation, A/B testing, and performance analysis.- Collaborate with the content team to develop personalized and relevant content assets for ABM and email marketing campaigns.- Utilize marketing automation tools (e.g., HubSpot, Marketo, Pardot) to build, deploy, and optimize campaigns, as well as track and analyze performance metrics.- Work closely with the sales team to ensure seamless integration of marketing efforts with sales initiatives and objectives.- Continuously monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization and improvement.- Stay informed about industry trends, best practices, and emerging technologies in digital marketing, particularly in ABM and email marketing.

Qualifications:

- Bachelor's degree- 2-3 years of experience in digital marketing, with a focus on Account Based Marketing and Email Marketing.- Strong analytical skills with the ability to interpret data, analyze campaign performance, and draw actionable insights.- Excellent written and verbal communication skills in English, with the ability to craft compelling messaging and content.- Self-motivated and proactive with the ability to work independently and collaboratively in a fast-paced environment.

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