Search Engine Optimization Executive

4 days ago


Kanpur, India Pragyanam Full time

Company DescriptionPragyanam is dedicated to providing a comprehensive range of scholastic and co-scholastic activities through its "Life-Skills based curriculum." This unique approach ensures learners are equipped with the essential skills to lead fulfilling, prosperous, and happy lives. Pragyanam emphasizes holistic development to help students excel in all areas of their personal and professional lives.Key Responsibilities:Develop and implement  off-page SEO strategies  to improve domain authority and keyword rankings.Execute  link-building campaigns  using ethical (white-hat) techniques.Conduct  backlink audits  and remove or disavow toxic links.Identify high-quality websites and build partnerships for  guest posting, content sharing, and outreach .Manage and monitor  online reputation  and brand mentions across digital platforms.Collaborate with the content team to create  SEO-friendly, shareable content  that attracts backlinks.Track, analyse, and report performance metrics using tools like  Google Search Console, Ahrefs, SEMrush, and Moz .Stay up-to-date with  Google algorithm updates  and  SEO trends  to adjust strategies accordingly.Perform  competitor backlink analysis  and identify new opportunities for link acquisition.Promote content through  social bookmarking, forums, directories, and influencer outreach .Required Skills & Qualifications:Bachelor’s degree in Marketing, Communications, or related field.1–3 years of experience in  Off-Page SEO / Link Building / Digital Marketing .Strong understanding of  SEO tools  (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).Knowledge of  Google Analytics  and  Search Console .Excellent written and verbal communication skills for outreach and collaboration.An analytical mindset and the ability to interpret SEO data effectively.Familiarity with  content marketing  and  social media promotion .



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