Social Media Manager

Company Description Yell is a well-established fashion label based in South Delhi, catering to the styles and tastes of discerning men and women in urban India and around the globe. Our apparel is designed and crafted in India, offering simplicity and sophistication for fashion enthusiasts. We specialize in creating sophisticated apparel from authentic and organic natural fibers like Linen and fine Egyptian cotton, in a variety of styles, colors, and comfortable fits. With our exclusive and competitively priced range, Yell has built a dedicated and loyal clientele over the years. Role Description This is a full-time on-site role for a Social Media Manager at Yell. The Social Media Manager will be responsible for day-to-day tasks related to social media marketing and communication for the brand. This includes content strategy, social media optimization (SMO), writing engaging and compelling content, managing social media channels, influencer marketing and analyzing campaign performance. The Social Media Manager will play a key role in enhancing the brand's online presence and engaging with our target audience. Qualifications Social Media Marketing and Communication skillsExperience in developing and implementing content strategiesSocial Media Optimization (SMO) knowledge and expertiseStrong writing skills for social media platformsExcellent verbal and written communication skillsAbility to analyze and interpret social media metricsExperience in the fashion industry is a plusBachelor's degree in Marketing, Communications, or related field