Deputy Manager

2 weeks ago

Bengaluru, India Bosch Full time
Job Description

Building solutions for a better life. The business area Bosch Building Technologies is a leading international supplier of systems, solutions, and services that enhance the safety of people, buildings, and property, and also contribute to greater comfort, energy efficiency, and sustainability.Bosch Building Technologies is divided into the international product business and the regional system integration business. Currently, the three product areas of video systems, access control & intrusion detection systems and communication systems as well as the associated cross-sectional functions within the business area are to be set up as an independent unit and then further developed by a new owner as a sustainable core business.The Portfolio Marketing Communications Deputy Manager is part of the global Marketing Communications team in the Business Unit Communications, Security Systems division (part of The Bosch Group – a leading supplier of technology and services employing roughly 410,000 associates worldwide). The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe (Germany, Netherlands, Russia, Italy, Morocco, Dubai), the US (Burnsville, Fairport), Singapore and China.The main responsibilities of this position include:This position is responsible for the marketing communications activities in India for the professional audio brand Electro-Voice (, covering the portfolio of portable speakers and

addition, although to a lesser extent, the role is also responsible for installed sound portfolio for Electro-Voice ( and Dynacord ( Due to the highly digital nature of these brands / portfolios, the role requires a strong skillset in digital channel strategy, end user targeting and content management. The ideal candidate must have a constant pulse on the market, competition and effectiveness of communications, as well as the desire to continuously search and try new tactics and reach beyond our current target audience. This is an intense and fast-moving segment with high expectations for growth.Work closely with the local team to ensure effective exposure and impact of the brand, product portfolio, new products, promotionsWorks closely with Regional MarCom to obtain effective marketing tools for their country / market(s)Marketing Communications strategy development and execution based on the key objectives for the countryIncludes new product launches as well as existing portfolio marketingManages local budget for creation and execution of marketing activitiesStrong skillset in digital marketing a mustSkilled in optimization of online and offline communications channels using data and insightsEnsure an in-depth analysis and understanding of the target audience(s) and personasBuilds and executes end user targeting techniques to strengthen brand awareness and loyaltyWorks with digital agency for execution of social media and paid advertisingA passion for music and the MI industry is a strong advantage

Qualifications

Degree in Marketing or related field5+ years of marketing communications experience5+ years of digital marketing experience managing digital, event and content marketing programsB2B experience a mustLanguage(s): English (mandatory), regional languages - added advantage

Additional Information

B2C experience an advantageProven curiosity for quantitative data analysis for measuring program effectiveness, forecasting and ROICurrent certifications highly preferred (Google AdWords, Facebook Blueprint)Strong communicatorAbility to develop and execute strategic plansStrong time management and planning skillsBudget and finance skillsSuperior communications skills, particularly in content writing and visual storytellingHighly skilled in developing and leading presentations to internal and external audience to communicate digital campaign strategies, measurement / analytics and the steps to optimize the campaignAbility to prioritize and execute projects against time and resource constraintsAbility to identify the appropriate communications tools and channels for the target audienceStrong understanding of online communications channels and how to use them effectivelyAbility to work with global cross-functional teamsAbility to travel up to 20% annually visiting key accounts and attend conferences and events as needed

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