Marketing Specialist

2 months ago

Jaipur, India RoboMQ Full time
About Us
RoboMQ is an API and data integration company that enables enterprises to automate critical business processes to reduce cost, improve operational effectiveness and provide better customer and employee experience.
RoboMQ offers Hire2Retire , a Lightweight IGA (Identity, Governance and Administration) SaaS product that manages employee lifecycle from HR systems to Active Directory, Azure AD and Google Directory. Hire2Retire manages full employee lifecycle changes of new hire, change of role, terminations, and long-term leave from HR and creates and manages Identity, Access, Privilege and Resource assignments. In effect, it fully automates work typically done by a sysadmin avoiding 90% of the cost while providing superior "First Day at Work" experience and preventing security and compliance risks by ensuring role-based access controls and timely terminations.
As a fast growing tech company we provide an environment of curiosity and learning to design cutting edge cloud & SaaS products coupled with fun and vibrant startup culture that has been providing accelerated growth to our people.
Jaipur (Rajasthan)
Before you apply, make sure:
You have a minimum 2-8 years of relevant experience in content writing for Software or SaaS products.
You have 1-2 years of digital marketing experience.
Ready to learn new things and work in a fast-paced startup-like environment.
Hard-working, passionate, result-oriented go-getter
Job Description
RoboMQ is hiring a digital content creator (copy, images, video, and other media content) who can communicate product marketing strategy through words and images with a focus on inbound marketing for SaaS software products. This individual will be PRIMARILY responsible for creating and leading content for all inbound channels - website, white papers, blogs, presentations, and social media. She or he will also be involved in and be part of lead generation, pipeline management, social media, and related marketing efforts. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
The job responsibilities can be broken up as 70% Content Creation and 30% Digital Marketing.
Key Responsibilities
Express complex technology use cases in simple coherent text for consumption on the web, social media, and as white papers and case studies
You should be a concise and coherent storyteller or copywriter.
Content creation including web pages, white papers, AD copy, blog, images, technical product documentation, videos, and other multimedia for the web, mobile and social media
Creating and managing inbound marketing campaigns
Work with the product team to align the marketing messaging with the product roadmap
Manage leads, prospects, and sales activity on marketing tools and CRM platform
Work with technical teams in designing UX and visual elements
Manage partner relationships with cloud marketplaces, reseller channels, and OEM partnerships
Key Skills
Content creation, website development, image and graphics, digital marketing, blog, technical writing, video making, inbound marketing, inside sales
Required Experience and Qualifications
The candidates should be comfortable working with team members in a highly interactive environment. You will be a problem solver and must demonstrate a solid background and understanding of marketing, sales, technology, and interpersonal communication and have an aptitude and willingness to learn at a fast pace.
Strong English language skills in verbal and written communication. You should be a concise and coherent storyteller.
Prior experience in content marketing, content writing, and lead generation for software companies
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Provide creative ideas for content marketing and update the website on WordPress and other CMS tools
Able to create and run digital marketing campaigns on social media, ads, and email
Measure the performance of digital marketing efforts using a variety of Web analytics tools like Google Analytics
Experience in managing partnership and ecosystems and marketplaces
Experience of content creation using Office Suite, Adobe Creative Cloud, and other design and media tools
Ability to explain technical concepts to end-users, create documents and presentation and be able to effectively communicate ideas
A pleasant and charming personality with an ability to engage prospective customers through various medium
Creative, inventive, and out-of-box thinker
Strong desire to pursue a challenging career in digital marketing for software products
Bachelor's or a master’s degree preferably in Journalism, science, humanities, literature, technology or marketing
Benefits
At RoboMQ, you’ll get
Opportunity to work in a fast-moving, award-winning high growth SaaS company
Competitive salary
Strong, results-oriented culture
Fast accelerated growth for high performers who want to make an impact
Open and comfortable work environment for you to feel your best.
Work Location: Jaipur (Rajasthan)
Position type: Full time
Compensation: Depending on the experience
RoboMQ is an Equal Opportunity Employer. Applicants must be authorized to work in India.

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