Search Marketing Specialist

2 weeks ago

Bengaluru, India Assembly Global Full time

Role: Paid Search Executive

Exp: 2-4 Yrs

Location: Bangalore

Work Mode: Hybrid


About Assembly

At Assembly, we find the change that fuels growth. We apply this principle to the work we do with our clients and how we engage with our people. We are a modern global agency bringing together data, technology and talent to deliver a connected set of solutions for media + more to the best brands on the planet.


At Assembly, we also know our purpose is more than media. The agency is proud to have 10+ years in dedicated social and environment Impact work. In March 2022, we were named Ad Age’s first-ever Purpose-Led Agency of the Year atop the A- List, recognized for our purpose driven mission to leave the world better than we found it. We have created a culture where diversity of thought, experience, and background are valued.


When you become part of Assembly, you become part of a global community of digitally-led experts – with 1,600 people in over 20 countries and 30 office locations around the world who bring unmatched omnichannel media, data, and technology expertise and business consulting capabilities to help our brand partners find change and fuel growth.


Assembly is going through its next chapter of growth. We are a growth mind-set, meritocratic, and high-performance business with a progressive outlook in all that we do. To realise our potential in this next chapter we need some new skills and thinking.


The core DNA of Assembly resides in performance marketing and has ample deep technical expertise in providing digital solutions for leading brands. New and existing clients are asking us to extend that digital expertise across all media and connect the reminding nodes of traditional media with digital methods of execution, measurement and automation.


We were born the right way to do this - we are building out from a leading digital and technology capability and adding the rest; not trying to reverse engineer a traditional legacy business into a more modern version of itself. assemblyglobal.com 2


The role


You will be based in the Assembly India Centre of Excellence (COE), reporting into the paid search manager and working hand-in-hand with your colleagues in the Assembly EMEA teams who are based in London, UK and Paris, France.


The Assembly India COE is a critically important part of our capability to deliver exceptional performance for our clients for two reasons:


1. You enable our clients to get ahead of the day. The time difference between India and Europe means you can provide ‘overnight’ analysis, recommendations and builds which are ready to go live at 9am GMT every day.

2. You have focused time and are part of a global specialist paid search community meaning you can deliver excellent insight, flawless account set-ups and optimisation recommendations that deliver growth and efficiency.


You’ll be assigned specific paid search accounts for our EMEA based clients. You’ll be responsible for the daily monitoring of those accounts ensuring they spend within their daily budget allocations, key performance indicators (KPIs) are met and proactively flagging issues and offering recommendations to enhance performance.


In addition, you’ll support your line manager in planning and setting up campaigns, providing ad hoc analysis and regular reporting.


Responsibilities & accountabilities


Channel and technical expertise.

• Responsible for becoming a paid search specialist: you’ll complete and pass your main platform exams (Google and Microsoft Ads etc), you will attend Assembly training sessions and you will seek opportunities to expand your knowledge and capabilities.

• You’ll have a passion for paid search, keeping yourself, your team and your clients up to date with the latest features, approaches and techniques to deliver high quality and high performing paid search campaigns.

• You’ll positively challenge your colleagues in the EMEA paid search teams by proactively making optimisation and testing recommendations.


Seamless integration

• Act as an extension of the EMEA Assembly teams: fully understanding our clients’ goals, processes and ways of working.

• Fully adhere to Assembly EMEA’s paid search operating standards, workflow systems and processes.

• Attends the daily EMEA and India ‘stand-ups’ fully prepared with a view on the accounts you’re responsible for: able to explain what’s happened, why and what you’re recommending we do to drive even better performance.

• You will build strong relationships with the EMEA teams.


Operational excellence

• You will proactively conduct ‘overnight’ (for EMEA clients) account checks and audits to ensure there are zero errors (overspends etc) and compile optimisation recommendations ready for review at 9am GMT every morning.

• You’ll be the first to identify issues and opportunities, and as a result quickly make sound recommendations to the EMEA team.

• Highly organised, be able to prioritise effectively and deliver high quality work to agreed deadlines.

• Ensure 100% compliance of all Assembly paid search operational processes


Client performance

• You’ll have a client first view, ensuring you act in the best interests of our clients and always show up positively.

• You will provide clear insight, actionable recommendations and make sound predictions of the potential outcomes from your recommendations.

• You are responsible for ensuring your work is correct, is of a high quality and meets the requirements from the client and/or EMEA Assembly team.

• Drives exceptional performance for our clients and ensures our clients and the agency know about the value your team bring to our clients’ businesses.


High Performance.

• Supports their line manager.

• Represents the department at all levels across the agency, collaborating positively and with purpose.

• Nurtures an inclusive team ensuring everyone is heard and treated equally.


Ideal candidate

• 2 years’ experience in planning and activating high performing paid search campaigns in Google and Microsoft.

• Is highly analytical and able to simplify complex ideas.

• Having an educational background in a STEM (Science, Technology, Engineering and Maths) subject would be advantageous but not essential.

• Has advanced Excel skills.

• Organised, high energy and is a problem solver

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