Senior Copywriter

4 days ago


Mumbai, India SocialPanga Full time

About Social PangaSocial Panga is a creative digital marketing agency that specializes in crafting innovative and impactful campaigns for brands. We believe in the power of storytelling, data-driven strategies, and creative excellence to deliver results that matter. Our team is a mix of passionate thinkers, creators, and strategists who thrive on turning ideas into reality.Position Overview:We are seeking a Senior Copywriter with a proven track record of delivering exceptional content and driving creative excellence. The ideal candidate will be responsible for leading content strategy, crafting award-worthy campaigns, and ensuring client satisfaction through impactful storytelling. You will work closely with cross-functional teams to deliver campaigns that drive growth and align with client objectives.If you are a strategic thinker, a creative powerhouse, and a natural leader, we’d love to have you on boardKey Responsibilities:- Creative Brief Development: Craft compelling creative day-to-day briefs, individual topical content, moment marketing posts, and demonstrate strong visual thinking capabilities- Content and Campaign Ideation: Lead the development of innovative content ideas and campaign concepts that align with brand objectives and resonate with target audiences- Brand Understand & Creative Excellence: Adapt writing style and tone to suit different brands, platforms, and audience segments. Ensure content adheres to brand guidelines while maintaining creativity and originality- Strategic Contribution: Actively contribute to brand strategy development to deliver meaningful impact on campaigns and business objectives- Account Ownership & Decision Making: Demonstrate strong decision-making skills while maintaining complete ownership and accountability for assigned accounts- Cross-functional Expertise: Possess in-depth understanding of and ability to drive growth through Media, SEO, ORM, PR, Production, and Tech initiatives- Research Thinking: Maintain comprehensive brand and product knowledge while conducting regular industry and category benchmarking to identify opportunitiesQualifications:- 3+ years of experience in copywriting, preferably in a digital marketing or advertising agency- Proven portfolio demonstrating strategic thinking, creative excellence, and versatility across different platforms and brands- Experience leading creative teams and mentoring junior copywriters- Track record of developing award-winning or highly successful campaigns- Strong understanding of digital marketing channels, content strategy, and performance metrics- Client relationship management and presentation skills- Project management and ability to handle multiple accounts simultaneously- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.Why Join Social Panga?- Be part of a creative and collaborative team that values innovation and excellence.- Work with diverse clients and industries, creating impactful campaigns.- Opportunity to grow and hone your skills in a fast-paced, dynamic environment.- A culture that encourages creativity, ownership, and fun- Social Panga is an equal-opportunity employer and values diversity at our company.


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