Digital Marketing manager

3 weeks ago

Indore, India Ment Tech Labs Pvt. Ltd. Full time

Key Responsibilities:

  • Social Media Marketing and Community Building:
  • Strategize, plan, and execute social media marketing campaigns for Ment Tech and its clients to increase engagement, followers, and brand visibility.
  • Foster and expand online communities by engaging with audiences, creating and sharing relevant content, and responding promptly to community feedback.
  • Stay ahead of social media trends and platform updates to leverage new features and tools for brand promotion.
  • Content Development for Daily Social Media Posts:
  • Craft compelling, timely, and trend-based content for daily social media posts tailored to the specific field and audience of Ment Tech and its clients.
  • Coordinate with content creators and designers to ensure consistent and high-quality content that aligns with brand identity and marketing goals.
  • Analyze content performance and engagement metrics to refine content strategies and enhance audience interaction.
  • Paid Marketing Campaigns:
  • Design and implement paid marketing campaigns across multiple social media platforms to target specific audiences, increase brand awareness, and drive engagement.
  • Manage budgets for paid campaigns, monitor ROI, and adjust strategies based on performance data to optimize spending and campaign effectiveness.
  • Collaborate with marketing and sales teams to ensure paid campaigns are aligned with overall marketing strategies and business objectives.
  • Blockchain and Cryptocurrency Marketing:
  • Quickly assimilate knowledge on blockchain technology and cryptocurrency trends to effectively market Ment Techs and its clients projects.
  • Develop targeted marketing campaigns for blockchain and cryptocurrency initiatives, emphasizing unique selling points and innovation.
  • Liaise with technical teams to gain a deep understanding of project features and benefits for accurate and persuasive marketing messaging.
  • Lead Generation and Sales Support:
  • Partner with the sales team to craft digital marketing campaigns focused on lead generation, employing a mix of SEO, content marketing, email marketing, and digital advertising.
  • Evaluate the effectiveness of lead generation strategies through analytics and feedback, making necessary adjustments to improve lead quality and quantity.
  • Ensure a seamless alignment between marketing efforts and sales objectives to maximize conversion opportunities.
  • Branding and Online Presence:
  • Elevate the branding and digital presence of Ment Tech Labs and its clients through consistent, impactful marketing initiatives across digital platforms.
  • Develop and enforce brand guidelines to maintain consistency in messaging and visuals across all marketing materials an


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