PPC Manager(SAAS)

3 days ago

india ATC Full time

Job Title : PPC Manager(SAAS)

Yrs of Exp : 5-7 yrs

Location: Remote


Job Description


We are seeking a skilled Google Ads Expert with a strong background in the SaaS industry to develop, implement, and optimize our Google Ads campaigns. The ideal candidate will have a proven track record of driving high-quality traffic, generating leads, and maximizing ROI through effective paid search strategies.


Responsibilities:


Campaign Strategy and Planning: Develop comprehensive Google Ads strategies tailored to our SaaS products.

Campaign Strategy and Planning: Conduct thorough market research and competitor analysis to identify opportunities.

Campaign Strategy and Planning: Define campaign objectives, target audiences, and key performance indicators (KPIs).

Campaign Management: Set up, monitor, and optimize Google Ads campaigns (Search, Display, Video, etc. ).

Campaign Management: Manage budgets, bids, and pacing to ensure cost-effective ad spend.

Campaign Management: Implement A/B testing to evaluate ad copy, creatives, and landing pages.

Keyword Research and Optimization: Conduct extensive keyword research to identify high-performing keywords.

Keyword Research and Optimization: Optimize keyword lists and bids to improve ad relevance and quality scores.

Keyword Research and Optimization: Monitor and adjust keyword strategies based on performance data.

Performance Analysis and Reporting: Track, analyze, and report on campaign performance using Google Analytics and other tools.

Performance Analysis and Reporting: Provide insights and recommendations for continuous improvement.

Performance Analysis and Reporting: Prepare detailed monthly reports highlighting key metrics and achievements.

Collaboration and Communication: Work closely with the marketing team to align Google Ads strategies with overall marketing goals.

Collaboration and Communication: Collaborate with the sales team to ensure lead quality and follow-up.

Collaboration and Communication: Stay updated with industry trends and best practices to maintain a competitive edge.



Requirements:


Proven experience as a Google Ads specialist, preferably in the SaaS industry.

Strong understanding of PPC principles, Google Ads platform, and related tools.

Proficient in keyword research, bid management, and ad copywriting.

Experience with Google Analytics, Google Tag Manager, and other tracking tools.

Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Strong communication and collaboration skills.

Google Ads certification is a plus.



Preferred Qualifications:


Minimum of 3 yrs of SAAS experience.

Experience with other PPC platforms (e. g., Meta Ads, Bing Ads, LinkedIn Ads) is a plus.

Knowledge of SEO and its integration with PPC strategies.

Familiarity with CRM systems and marketing automation tools.

Strong project management skills and ability to handle multiple campaigns simultaneously.

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