ppc lead

2 weeks ago

Chandigarh, India DIGISECURITAS Full time

Job Title:
PPC Lead & Social Media Manager

Location: Chandigarh

Employment Type: Full-time

About the Role

We are seeking a highly skilled and creative
PPC Lead & Social Media Manager
to join our team. This dual-role position requires expertise in managing performance-driven paid campaigns (Google Ads, Bing, LinkedIn, Meta Ads, etc.) along with building engaging social media strategies that strengthen our online presence and brand reputation.

The ideal candidate will be
analytical, data-driven, and creative
, capable of balancing ROI-focused advertising with innovative social media engagement.

Key Responsibilities
PPC Lead

  • Plan, execute, and optimize paid campaigns across Google, Bing, LinkedIn, Facebook, Instagram, and other platforms.
  • Conduct keyword research, competitor analysis, and audience targeting.
  • Optimize ad copies, landing pages, and bidding strategies to maximize ROI.
  • Monitor campaign performance and prepare detailed reports with actionable insights.
  • Manage budgets efficiently, ensuring maximum return on ad spend.
  • Stay updated with industry trends, algorithms, and PPC best practices.

Social Media Manager

  • Develop and implement a strong social media strategy aligned with business goals.
  • Manage and grow brand presence across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
  • Create engaging, shareable content (in collaboration with designers and content teams).
  • Plan and execute social media campaigns, contests, and influencer collaborations.
  • Track performance metrics (engagement, reach, leads) and report on results.
  • Monitor industry trends, competitor activities, and new tools for continuous improvement.

Requirements

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
  • 4+ years of experience in
    PPC management
    and
    social media strategy
    .
  • Proven track record of running successful paid campaigns with measurable ROI.
  • Strong knowledge of
    Google Ads, Meta Business Manager, LinkedIn Ads, and Analytics tools
    .
  • Hands-on experience with social media scheduling, reporting, and listening tools.
  • Strong analytical skills with proficiency in Excel/Google Sheets.
  • Excellent communication, creativity, and project management skills.

What We Offer

  • Competitive salary & performance incentives.
  • Opportunity to lead impactful campaigns across industries.
  • A collaborative, creative, and growth-oriented work environment.
  • Continuous learning & upskilling opportunities.

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