Digital Automation Manager

2 weeks ago


Delhi, India Polycab India Limited Full time

Responsibilities:Develop the user journey for a new website with the agency end to end.Define the UI UX journey for B2B & B2C audience across marketing platforms for automationsIntegrate payment gateways, CRM & digital automation, andanalyticsCollaborate with stakeholders & IT team.Develop the entire user flow & journey on whats app & other digital channels.·App development & What’s app business account and chat bot across platformsDefine & manage digital marketing transformation & set upHandle API & CRM integration across platformsAll development will be done through the agencies therefore being able to liaison with agencies & get work done through them is critical. Thinking & domain knowledge in thefield is criticalHands on with project with sharp execution capability & agility to drive changes in turn around timeShould be able to drive SEO strategy & plans technically & through content to be able to drive polycab website to # 1 position in rankingStrong data visualization to business objective to be presented in an effective & interesting visual formatIdeal candidate to possess below:· Full time graduation degree; MBA (Marketing) preferred· 5-6 years of digital Asset experience· A proactive and positive attitude to learning· Self-discipline and motivation· Excellent teamwork and problem-solving skills· Excellent technical capabilities· Advanced analytical and numerical skills· Excellent written, oral and electronic communication skills· Strong skills in excel and PowerPoint



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