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Job Title: Content Writer/Copywriter
We are seeking a highly skilled and experienced Content Writer/Copywriter to join our team. The ideal candidate will have a proven track record of creating engaging, high-quality content for corporate blogs, social media, and websites.
The successful candidate will have excellent writing and storytelling skills, with experience in writing B2B content articles for brands related to solar and renewable energy. They will work closely with the marketing and creative teams to align content strategies with brand messaging and campaigns.
Main Responsibilities:
- Develop engaging, high-quality content for the brand, including website copy, product descriptions, blog articles, and newsletters on the Solar industry and products
- Craft compelling brand stories and narratives that connect people with the overall brand objectives and products
- Work closely with the marketing and creative teams to align content strategies with brand messaging and campaigns
- Create content that reflects the brand's unique voice and maintains consistency across all channels
- Research and understand industry trends, customer preferences, and competitors to produce relevant and impactful content
- Collaborate with designers, marketers, and other stakeholders to create the content required for videos, Social media posts, product brochures, and presentations
- Monitor and analyze content performance metrics to adjust strategies for increased engagement and conversion
Requirements:
- A minimum of 3+ years of relevant experience with excellent writing skills and a proven track record
- Candidate with working experience from an agency or B2B Marketing background is required
- Good command over creative writing in English and Hindi
- Proficiency in writing for marketing and brand communication
About Eastman:
Eastman Auto & Power Ltd (EAPL) is India's fastest-growing Energy Storage solutions, Solar Energy and Power Electronics Company with an annual revenue of USD 300 million and an employee base of 4000+ globally. EAPL is into superior quality products and services, from Lead Acid Batteries, Home UPS Solutions, Lithium-ion battery packs, rooftop solar solutions, etc.
EASTMAN has its presence spread across 132+ countries around the world, including Asia, Africa, the Middle East, Europe and North American countries. The company has 6 Manufacturing units in India, including state-of-the-art Research and Development facilities, producing over 7.3 million units annually.
