Paid Ads specialist

3 weeks ago

Kakinada, India Twigs and Ink Marketing Full time

Company Description

Twigs and Ink Marketing comprises a seasoned team of marketing experts who collaborate with fast-paced start-ups and rapidly growing organizations. We specialize in a martech stack for Client Engagement, Digital Marketing, Marketing Automation, Account-based and Partner Management, Market Research, Content Management, and Competitor Analysis. Our mission is to provide strategic and effective marketing solutions to stimulate growth and innovation within our clients’ businesses.


About the Role:

We are seeking a results-driven Paid Ads Specialist with 3–4 years of hands-on experience managing and optimizing ad campaigns across Google Ads, Ads, and Meta Ads (Facebook & Instagram) . The ideal candidate will have a strong track record of delivering measurable ROI, along with the ability to strategize, execute, and refine campaigns. Experience with other ad platforms or formats (e.g., YouTube, Programmatic, Display, Native Ads) will be considered a plus.

Key Responsibilities:

  • Plan, create, and manage paid advertising campaigns on Google, , and Meta.
  • Conduct keyword research, audience targeting, and A/B testing to optimize ad performance.
  • Monitor daily campaign performance and make data-driven adjustments to improve results.
  • Develop ad copy, creatives (in collaboration with design team if needed), and landing page recommendations.
  • Track, analyze, and report on KPIs including CTR, CPC, CPM, conversions, and ROI.
  • Stay updated with the latest trends, platform updates, and industry best practices.
  • Suggest and test new channels or ad formats to maximize campaign effectiveness.

Requirements:

  • 3–4 years of proven experience in running and managing paid ad campaigns on Google, , and Meta.
  • Strong understanding of ad metrics, analytics, and reporting tools.
  • Hands-on experience with campaign optimization techniques.
  • Familiarity with tools such as Google Analytics, Tag Manager, and tracking pixels.
  • Strong communication and analytical skills.
  • Ability to work independently, meet deadlines, and manage multiple campaigns.

Nice-to-Have:

  • Experience with YouTube Ads, Twitter Ads, Programmatic, or Native platforms.
  • Basic knowledge of SEO and landing page optimization.
  • Certifications in Google Ads, Marketing, or Meta Blueprint.

Engagement Type:

  • Part-time, freelance / project basis
  • Remote role with flexible working hours


  • Digital Growth Specialist – Performance Marketing

    5 days ago

    Kakinada, India Wonne Full time

    If you’ve spent the last four years mastering SEO, Google Ads, Meta Ads, and campaigns, and now you’re asking yourself “what’s next?” this role is your answer.At Wonne, we’re looking for a Digital Growth Specialist – Performance & SEO who’s ready to take their skills beyond day-to-day execution. This is a chance to solve real business...

  • Accounting & reporting specialist

    5 days ago

    Kakinada, India Scalemetrics Full time

    About UsScalemetrics is a leading provider of modular CFO services, dedicated to supporting startups and SMEs in scaling their businesses globally.Mission: Enhance business predictability and value through expert financial management solutions.Core Services:BookkeepingFinancial forecastingBudgetingFinancial modelingStartup valuationsDue diligenceApproach:...

  • Social Media Marketing Intern

    3 weeks ago

    Kakinada, India Thyne Full time

    Key ResponsibilitiesDevelop, implement, and manage social media strategies across platforms (Instagram, Facebook, , Pinterest, YouTube, Twitter, etc.).Create engaging content (posts, reels, stories, videos, graphics) aligned with brand voice.Plan and execute monthly social media calendars and campaigns.Monitor, analyze, and report on performance metrics...

  • Application specialist

    3 days ago

    Kakinada, India KUKA Full time

    About the CompanyWe at KUKA India are looking for an energetic and highly focused application engineer with a minimum of 2 years of experience and carry a rich experience in Auto CAD, simulation software, Machine Vision and having prior knowledge in robotics and automation solutions. Pre-sales experience will give an added advantage.About the RoleThe person...

  • Social media specialist

    7 hours ago

    Kakinada, India Fluidscapes Consultants Full time

    Job DescriptionWell-versed with–Facebook adverts paid promotions on different social media platforms, SMO, social mediaad creation and promotion, and Google adverts.• Community Creation & Management through all social media platforms and online sites e.g. Quora,Reddit, Wiki how etc.• Should have managed multiple social media accounts• Should be...

  • Digital Marketing Specialist

    5 days ago

    Kakinada, India DARKHORSESTOCKS Full time

    Type: Paid Internship Location: Remote Duration: Flexible Working Hours: No fixed 9-to-5 schedule; work at your convenience as long as tasks are completed on time. No of Hours: Weekly work hours will not exceed more than 4-10. Internship Certificate: An official internship certificate with an authorized stamp will be provided upon successful completion,...

  • Advertising campaign manager

    3 weeks ago

    Kakinada, India Omnicom Group Full time

    About the jobWe pride ourselves on attracting, developing, retaining, and promoting a diverse and inclusive workforce. The more Omnicom Group employees that are able to bring their full diversity of talents to work, the better positioned we are to achieve our mission of transforming how B2 B companies go to market. We welcome and encourage people from...

  • Japanese Language Specialist

    5 days ago

    Kakinada, India Deloitte Full time

    Strategy Risk & Transactions(International Capability Centre) | ExecutiveYour potential, unleashed.India’s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realise your potential amongst cutting edge leaders, and organisations shaping the future of the region, and indeed, the world...

  • Data Entry

    1 week ago

    Kakinada, India Brand Buzz Full time

    **Key Responsibilities**: **Data Maintenance**: - Regularly update and maintain databases by adding, modifying, or deleting data as needed. - Keep data confidential and secure. **Team Collaboration**: - Work collaboratively with cross-functional teams to integrate social media into overall marketing strategies. **Social Media Management**: - Manage and...

  • Patient Relation Officer-pro

    2 weeks ago

    Kakinada, India Positive Health Science Pvt Ltd Full time

    **Greetings of the day.** Company info: DR Positive Homeopathy/DR Care Homeopathy is one of the leading and well-established Homeopathic chains of clinics with branches in major cities across India. With a success rate of more than 90% in treating all kinds of diseases and ailments, Positive Dental / Homeopathy is considered one of the most trusted and...