Senior Content Writer
4 weeks ago
AHZ , a leading consultancy for overseas students aspiring to study in highly desirable UK Universities, is seeking a talented individual to spearhead the development and management of a comprehensive content strategy across various international markets. The Content person will work within our brand guidelines to create planned and reactive content, engaging and converting audiences on a successful educational journey and beyond.
Key Responsibilities:
1. Content Strategy Development:
- Devise and execute a content strategy aligned with business objectives.
- Plan and create content for multiple channels, ensuring consistency with brand guidelines.
2. Audience Engagement:
- Identify effective content types and topics through data analysis, research, and customer/staff feedback.
- Utilize insights to bring the brand to life and foster engagement.
- Develop powerful massaging for advertising and campaigns.
3. Collaboration:
- Collaborate with senior leads in SEO, Campaigns, Design, and Technology to achieve ambitious business goals.
- Ensure seamless integration and alignment of content with other functional areas.
4. Continuous Learning:
- Demonstrate a deep understanding and commitment to continuous learning in various content areas, including social media, email, web copy, visual content, video, long-form content, and paid content.
Job Responsibilities:
1. Content Creation:
- Develop new high-quality articles for the web, social media and blogs.
- Review and analyze existing content.
- Update existing content to improve readability and relevance.
- Develop and maintain user journeys through our platforms including CRM using lead nurturing and push notifications.
2. Publication and Distribution:
- Publish and monitor content on different platforms and social media.
- Proofread content created by team members for accuracy and quality.
3. Marketing and Communication:
- Conduct content marketing through various channels to enhance brand visibility.
4. Research and Innovation:
- Generate new content development ideas through research and industry trends.
- Craft customer success stories to showcase the positive impact of our services.
Employment Status: Full-time and work from the office.
Desirable skills and qualifications:
- Degree in a relevant discipline such as marketing or English language
- Proven experience in content strategy development
- Strong understanding of social media, email, web copy, visual content, video, and paid content.
- Excellent leadership and team management skills.
- Strong English written and verbal communication abilities.
- Experience in GA4 or similar analytics
- CRM development experience
- Commitment to continuous learning and staying abreast of industry trends.
Join AHZ and play a pivotal role in helping individuals realize their dream of studying in the UK
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