Digital Marketing Specialist

Job description:

Job Title: Digital Marketing Specialist

Location: Mavelikara
Department: Campaign & Marketing
Type: Full-time | On-site
Experience: 2-3 years (preferred)

Key Responsibilities:

• Performance Marketing:
• Plan, execute, and optimize paid campaigns on Google Ads and Meta (Facebook & Instagram) Ads
• Monitor and manage budgets, bids, and campaign performance with a focus on ROI and lead quality
• Campaign Ownership & Execution:
• Take end-to-end ownership of campaign execution and performance
• Collaborate with content writers and designers to develop high-performing ad creatives
• Analytics & Optimization:
• Analyze campaign metrics using GA4, Meta Ads Manager, and Google Ads Dashboard
• Implement A/B testing, audience segmentation, and keyword optimization strategies
• Lead Management:
• Optimize for lead generation, reduce junk leads, and improve lead quality
• Work closely with the sales/CRM team to align campaign goals and follow-ups
• CRM & Marketing Automation:
• Manage and integrate data with CRM platforms (e.g., Odoo, HubSpot)
• Execute email and WhatsApp marketing workflows for nurturing leads
• Reporting & Insights:
• Generate weekly/monthly performance reports with actionable insights
• Track KPIs like CPL, CTR, CVR, bounce rate, ROI, ROAS etc

Requirements:

• 2–3 years of experience in digital marketing (Google & Meta Ads essential)
• Strong understanding of Google Ads, Meta Ads, GA4, and campaign optimization
• Hands-on experience with CRM tools and marketing automation (email/WhatsApp)
• Familiarity with lead generation funnels and nurturing strategies
• Highly self-driven, eager to learn and experiment, and able to work independently
• Strong analytical mindset with problem-solving skills
• Good communication and team collaboration skills

Nice to Have:

• Google Ads or Meta Blueprint certifications
• Knowledge of tools likeGA4, Looker Studio, CRM, or lead tracking dashboards
• Experience working in an educational or coaching industry

Job Type: Full-time

Benefits:

• Internet reimbursement

Work Location: In person

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Work Location: In person