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Assistant Marketing Manager
2 months ago
Job Title: Assistant Marketing Manager
Company: Power-One Microsystems Pvt Ltd
Location: Bengaluru, Karnataka
Job type: Full time, In Office
Company Overview:
Power-One Microsystems Pvt Ltd, a PAN India industry leader with 32 years of expertise in power electronics, specializes in manufacturing a diverse range of cutting-edge products. From Industrial On-Line UPS, Modular UPS, Voltage Stabilizers, Isolation Transformers, Frequency Converters, Solar Grid Tie Inverters, Solar Hybrid Inverters, Energy Storage Systems to EV Chargers, Power-One stands at the forefront of India's power solution equipment suppliers. Recognized with the National Award in 2007 and honored with 12 consecutive SD Awards, we are committed to excellence, innovation, and advancing power conversion technology. Our dedication extends to a robust after-sales service network, supported by a team of 160+ service engineers across India.
Key Responsibilities:
Strategic Planning and Brand Management:
- Develop and implement strategic marketing plans aligned with Power-One's vision and industry trends.
- Conduct market research to identify opportunities for growth in the power electronics sector.
- Enhance and safeguard the Power-One brand through cohesive and impactful marketing initiatives.
- Ensure brand consistency across all communication channels and materials.
Prospecting and Lead Generation:
- Implement lead generation strategies to drive business growth, collaborating closely with the sales team.
- Identify and research potential clients or customers.
- Generate leads through various channels such as cold calling, networking, and online research.
- Scout and travel frequently to meet new prospects, clients and customers.
- Optimize lead nurturing processes to convert prospects into customers.
Customer Engagement:
- Customer Relationship Management: In addition to managing their own customer relationships, the Sales Manager oversees the customer relationship management efforts of the sales team and service engineers, ensuring high levels of customer satisfaction and retention.
- Build and maintain strong relationships with existing and potential clients.
- Address customer inquiries and provide relevant information about products or services.
- Track, maintain and follow up on new leads and enquiries to convert into successful orders.
Product Knowledge:
- Possess in-depth knowledge of the products or services being offered.
- Ability to successfully pitch to customer about the company, product range and services being offered.
- Stay updated on industry trends, competitor products, and pricing.
Qualifications:
- Bachelor's degree in Electrical/Electronics engineering or relevant field (Mandatory)
- Minimum 2-3 years work experience in UPS or Solar Industry (Mandatory)
- Excellent communication (verbal, written) and interpersonal skills.
- Proficiency in operating Microsoft Excel, Google Sheets, and Word for quotation preparation and documentation.
- Basic technical knowledge about electrical components and products such as UPS systems, Solar Inverters, Solar Panels, EV chargers, etc.
- Excellent grammatical typing skills with eye for detail.
- Ability to work collaboratively and cross-functionally with sales, product development, and other teams.
- Creative mindset with the ability to think strategically and execute tactically.
Additional requirements:
- Must be owning a two-wheeler for daily commute and work-related travel (Mandatory)
- MBA in Marketing or any other stream (Beneficial)
Benefits:
- Competitive salary and performance-based incentives.
- Professional development opportunities.
- 32 years old company with 450+ employees with diverse background.
- Vibrant and collaborative work culture with opportunities for growth and advancement.
