Brand Manager

About Function/Department The Brand Horizontal Team is responsible for managing and improving product offerings, editorial operations, resource requirements and performance, response innovations, brand performance and profitability maximization, cost optimization, reach optimization, budgeting, publishing workflows, content acquisition, news audit, etc., for all publishing brands (Times of India (TOI), TOI Metro Supplements (TIMS), Economic Times (ET), Navbharat Times (NBT), Maharashtra Times (MT) & Ei Samay (ES)). About the Position Edit Performance, Resourcing & Operation Management - Smooth daily operations, Productivity maximization, Alignment to business goals Product Management - Increasing reader stickiness & Increasing monetizability Monetization Support – Support for Revenue maximization and campaign delivery CRM – Manage CRM program to know, engage, onboard and retain readers Marketing initiatives & consumer insights - Build brand image, Promote product, drive engagement, Grow reach, Draw insights & monitor impact / KPIs Corporate & Strategic Initiatives - Strategic, business & operational need fulfilment Areas of Responsibility Edit Performance, Resourcing & Operation Management - Smooth daily operations, Productivity maximization, Alignment to business goals Edit Performance Evaluation (TVP) Edit Productivity, Efficiency & Resource planning Edit Capability Building, Training & Adoption ​ Edit workflow interventions & management (CCI, Beans) Daily & Festival Operations Management & Issue Resolution Product & Business continuity planning Software & hardware requirement management Syndicated content requirement Product & Editorial Guidelines Product Management - Increasing reader stickiness & Increasing monetizability New Product Offerings, Product Strengthening Product Monitoring, Reports & Analysis (LPRS, Ad Dummy Release, Ad-Edit ratio, Product Report, competition tracking, etc.) Titles registration management (PRGI ) - RNI related coordination for ongoing changes in Editor, Printer, Publisher, etc. Monetization Support – Support for Revenue maximization and campaign delivery IP conceptualization, execution planning & support Response innovation, ad approvals & execution support  Contextual Advertising alignment and execution coordination Launch & management of new monetizable sections/ content heads Marketing initiatives & consumer insights - Build brand image, Promote product, drive engagement, Grow reach, Draw insights & monitor impact / KPIs Brand campaigns planning & execution support Product promotion Reader engagement initiatives Market Research, consumer insights & KPI monitoring & reporting CRM – Manage CRM program to know, engage, onboard and retain readers Database management Reader/non-reader/lapser engagement – User journeys for onboarding, engagement & retention Campaign & product promotion Data and Analytics Corporate & Strategic Initiatives – Planning, analysis & execution of special Strategic projects Educational Qualifications Required Education: MBA (Marketing). Additional engineering degree will help. Experience: 12+ years Relevant Experience Other important things we are looking for: Critical thinker and analytical in approach with understanding of operation & processes Hardworking with ability to progress multiple tasks in parallel with high level of adaptability to plan and execute assignments of varied nature in short span of time Good at cross functional coordination and team working Can manage a small team Good oral and written communication skills with good command on English Language Strong ability to put together management presentations and notes Location preferred is ITO, New Delhi