Customer Data Platform- Salesforce

3 weeks ago

Pune, India dentsu Full time
Company Description

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Total Experience: 5+ years

Location: Mumbai, Remote

Position Overview:

We are seeking a highly skilled Salesforce CDP and Interaction Studio Specialist to join our team. The ideal candidate will be responsible for managing and optimizing our customer data platform and ensuring seamless customer interactions through personalized experiences. This role involves working closely with marketing, IT, and customer service teams to drive data-driven strategies and enhance customer engagement.

Key Responsibilities:

Salesforce CDP Management:

- Implement and manage Salesforce CDP to unify and segment customer data from multiple sources.- Ensure data accuracy, cleanliness, and compliance with data governance and privacy regulations.- Develop and maintain data integration processes between Salesforce CDP and other systems (CRM, marketing automation, etc.).

Interaction Studio Optimization:

- Configure and optimize Salesforce Interaction Studio to deliver personalized customer experiences across various channels (web, email, mobile, etc.).- Develop and execute real-time interaction strategies to enhance customer journeys and drive engagement.- Monitor and analyze interaction data to identify trends, insights, and opportunities for improvement.

Collaboration and Strategy:

- Work closely with marketing, sales, IT, and customer service teams to align CDP and Interaction Studio initiatives with business goals.- Develop and execute data-driven marketing strategies and campaigns based on insights derived from customer data.- Provide training and support to team members on using Salesforce CDP and Interaction Studio effectively.

Reporting and Analysis:

- Create and maintain dashboards and reports to track key performance indicators (KPIs) related to customer data and interactions.- Conduct regular data analysis to measure the effectiveness of personalization efforts and make data-driven recommendations for improvement.- Stay updated with the latest trends and best practices in CDP and customer interaction management.

Qualifications:

- Bachelor’s degree in marketing, Computer Science, Information Technology, or a related field.- Proven experience with Salesforce CDP and Interaction Studio (certifications are a plus).- Strong understanding of data management, data integration, and data governance principles.- Proficiency in marketing technologies and tools, including CRM, marketing automation platforms, and analytics tools.- Excellent analytical and problem-solving skills with a keen eye for detail.- Strong communication and collaboration skills to work effectively with cross-functional teams.- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

Preferred Skills:

- Experience with SQL, data visualization tools (e.g., Tableau, Power BI), and programming languages (e.g., Python, R).- Knowledge of digital marketing strategies and customer journey mapping.- Familiarity with privacy regulations (e.g., GDPR, CCPA) and their impact on customer data management.- Certification in Salesforce CDP and Interaction Studio.

What We Offer:

- Competitive salary and benefits package.- Opportunities for professional growth and development.- A collaborative and innovative work environment.- The chance to make a significant impact on customer experience and business outcomes.

To apply, pls apply on LinkedIn as well as send us your updated cv mentioning the below details to (so we can process your candidature faster):

We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome

Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.

Follow us on LinkedIn to stay updated:

  • Customer Data Platform- Salesforce

    2 weeks ago

    pune, India dentsu Full time

    Company DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its...

  • Customer Data Platform- Salesforce

    2 weeks ago

    pune, India dentsu Full time

    Company DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its...

  • Customer data platform- salesforce

    2 weeks ago

    Pune, India Dentsu Full time

    Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer...

  • Salesforce Platform Developer

    4 weeks ago

    Pune, Maharashtra, India NTT DATA Full time

    Job Title: Salesforce DeveloperClient: NTT DATA ServicesWe are seeking a skilled Salesforce Developer to join our team in Pune, India. The ideal candidate will have experience in Salesforce development, including creating custom objects, workflows, email alerts, templates, and campaigns.Responsibilities:Develop and maintain Lightening Web Components,...

  • Customer Data Platform- Salesforce

    2 weeks ago

    Pune, India dentsu Full time

    Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios....

  • Customer Data Platform- Salesforce

    3 weeks ago

    pune, India dentsu Full time

    Company DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its...

  • Customer Data Platform- Salesforce

    3 weeks ago

    pune, India dentsu Full time

    Company DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its...

  • Customer data platform- salesforce

    3 weeks ago

    Pune, India Dentsu Full time

    Company DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its...

  • Customer Data Platform- Salesforce

    3 weeks ago

    pune, India dentsu Full time

    Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios....

  • Customer Data Platform- Salesforce

    6 days ago

    pune, India dentsu Full time

    Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios....

  • Customer Data Platform- Salesforce

    3 weeks ago

    Pune, India dentsu Full time

    Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer...

  • Customer Data Platform- Salesforce

    3 weeks ago

    Pune, India dentsu Full time

    Company DescriptionMerkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its...

  • Customer Data Platform- Salesforce

    3 weeks ago

    Pune, India dentsu Full time

    Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios....

  • Customer Data Platform- Salesforce

    3 weeks ago

    Pune, India dentsu Full time

    Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer...

  • Customer Data Platform Specialist

    3 weeks ago

    Pune, Maharashtra, India dentsu Full time

    Job Title: Customer Data Platform Specialist - Salesforce SolutionsJob Description: At Dentsu, we are seeking a highly skilled Customer Data Platform Specialist to join our team. The ideal candidate will be responsible for managing and optimizing our customer data platform and ensuring seamless customer interactions through personalized experiences.Key...

  • Customer Data Platform Expert

    3 weeks ago

    Pune, Maharashtra, India dentsu Full time

    Job OverviewWe are seeking an experienced Salesforce CDP and Interaction Studio Specialist to join our team at Dentsu International. As a key member of our customer experience management team, you will be responsible for managing and optimizing our customer data platform and ensuring seamless customer interactions through personalized experiences.Key...

  • Salesforce Developer

    4 weeks ago

    Pune, Maharashtra, India NTT DATA Full time

    Job DescriptionNTT DATA Services is seeking a skilled Salesforce Developer to join our team in Pune, Maharashtra, India.We are looking for a talented individual who can perform development, testing, implementation, and documentation within the Salesforce.com platform.The ideal candidate will have experience in implementing new enhancements, including...

  • Salesforce

    5 months ago

    Pune, India NTT DATA Full time

    Job Description NTT DATA Services strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.We are currently seeking a Jr. SFDC Developer to join our team in Pune, Maharashtra, India.Why the Role Is Important: Our Jr. Salesforce...

  • Salesforce Platform Developer

    3 weeks ago

    Pune, Maharashtra, India CENCORA INDIA TECHNOLOGY SERVICES PRIVATE LIMITED Full time

    At Cencora India Technology Services Private Limited, we are dedicated to delivering innovative solutions that improve the lives of people and animals everywhere. As a Salesforce Developer, you will play a crucial role in designing and developing Salesforce applications and solutions that enhance our platform and improve business processes.Key...

  • Salesforce Developer

    4 weeks ago

    Pune, Maharashtra, India NTT DATA Full time

    Job Title: Salesforce DeveloperJob Summary:We are seeking a skilled Salesforce Developer to join our team in Pune, India. The successful candidate will be responsible for performing development, testing, implementation, and documentation within the Salesforce.com platform.Key Responsibilities:Implement new enhancements, including creation of custom objects,...