Teaching Journalism

3 weeks ago

Vadodara, Gujarat, India Parul University Full time

We are seeking a dynamic and industry-savvy Faculty in Social Media Marketing & Integrated Campaigns to join the Mass Communication program. The faculty member will be responsible for teaching students the fundamentals and advanced practices of social media strategy, digital advertising, and analytics, while also training them to conceptualize and execute 360° advertising campaigns that integrate print, digital, Outdoor and social media platforms .

The role requires a balance of academic teaching and practical mentorship, enabling students to think strategically across media and develop portfolio-ready campaign work.

Key Responsibilities

  • Teaching & Curriculum Delivery
  • Deliver lectures, workshops, and lab sessions on Social Media Marketing.
  • Teach utilization of ad tools such as Google Ads/AdSense, Meta Business Suite, LinkedIn Ads, YouTube Ads , and other relevant platforms.
  • Guide students on the end-to-end process of paid ad campaigns : strategy, targeting, budgeting, creative asset planning, monitoring, and analytics.
  • Develop students' ability to plan and execute integrated campaigns , coordinating across print, digital, and social teams .
  • Integrated Campaign Thinking
  • Train students to ideate and design holistic 360° campaigns .
  • Mentor them on how messaging, visuals, and media planning differ across platforms but connect into one unified campaign.
  • Encourage collaborative project work simulating agency structures where print, digital, and social elements come together.
  • Practical Learning Integration
  • Develop mini projects and live simulations (e.g., running real campaigns with limited budgets, mock brand briefs, integrated media planning).
  • Mentor students in creating portfolio-ready 360° campaign strategies .
  • Use case studies of successful integrated campaigns to demonstrate best practices.
  • Assessment & Evaluation
  • Design assignments, juries, and evaluation rubrics aligned with campaign outcomes.
  • Evaluate students on creativity, strategy, and ability to integrate multiple media into campaigns.
  • Industry Engagement
  • Stay updated with the latest trends, policies, and tools across media.
  • Collaborate with print, broadcast, and digital experts to enhance cross-media exposure.
  • Engage with industry professionals for guest lectures, internships, and live projects.

Required Qualifications

  • Master's degree in Mass Communication, Marketing, Advertising, or Digital Media .
  • Minimum 2–3 years of professional/teaching experience in digital/social media marketing, advertising, or integrated campaigns.
  • Expertise in Google Ads, Meta Business Suite, SEO/SEM, and analytics .
  • Strong knowledge of media planning, campaign integration, and cross-platform strategy .

Skills & Competencies

  • Proficiency in digital ad platforms and analytics dashboards .
  • Ability to mentor students in strategic cross-media thinking .
  • Strong communication and presentation skills.
  • Creative and analytical mindset.
  • Collaborative approach to work with faculty across media, design, and journalism.

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