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Technical Content Writer cum SEO Expert

2 months ago

Mohali district, India VisionWay IELTS and Immigration Pvt. Ltd. Full time

VisionWay is a leading company in the study abroad industry, dedicated to helping students achieve their dreams of studying in top international universities. We are seeking a skilled and passionate SEO Expert to join our team. The ideal candidate will have a deep understanding of SEO strategies, Google Ads, and technical content writing, with a specific focus on the study abroad sector.


Key Responsibilities:


SEO Strategy Development: Design and implement effective on-page and off-page SEO strategies to increase organic search traffic and improve search engine rankings.

Google Ads Management: Manage and optimize Google Ads campaigns to drive targeted traffic and conversions.

Keyword Research: Conduct extensive keyword research tailored to the study abroad industry to identify high-impact keywords and optimize content accordingly.

Technical SEO: Perform technical SEO audits and make necessary adjustments to improve website performance, including site speed, mobile optimization, and indexing.

Content Writing: Create and optimize technical content, including blogs, articles, landing pages, and website content, focused on study abroad topics and keywords.

Off-Page SEO: Develop and execute off-page SEO strategies, including link-building, outreach, and social media promotion, to enhance website authority and rankings.

Performance Analysis: Use SEO tools and analytics platforms to monitor website performance, track keyword rankings, and adjust strategies based on data-driven insights.

Collaboration: Work closely with the content, marketing, and web development teams to ensure cohesive SEO efforts across all digital channels.

Industry Knowledge: Stay updated on the latest SEO trends, Google algorithm changes, and best practices in the study abroad industry


Qualifications


Education: Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field.

Experience: Minimum of 3-5 years of experience as an SEO expert, particularly in the study abroad or education sector.


Skills:

  • Proven experience with on-page and off-page SEO strategies.
  • Strong knowledge of Google Ads and experience managing PPC campaigns.
  • Expertise in technical SEO, including site audits, speed optimization, and mobile SEO.
  • Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc.
  • Experience in writing and optimizing technical content with a focus on SEO.
  • Ability to conduct thorough keyword research and analysis.
  • Strong analytical skills and attention to detail.
  • Excellent communication and project management skills.
  • Familiarity with content management systems (CMS) and basic HTML/CSS knowledge.