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Creative Copywriter

4 months ago

west bengal, India Meraqi Digital Full time
Working with other creatives, Creative Copywriters use their excellent writing skills to create and deliver imaginative campaigns and copy for their clients
As a Creative Copywriter you'll work alongside other copywriters and designers / art directors within the creative department of the agency. You'll work from client briefs to conceive, develop and produce effective marketing campaigns.
You'll focus on providing the written words (the copy) for any marketing campaign, while the design team will deal mainly with the visual images. Copy can include:
writing for web advertising, social media and mobile applications
creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets
creating scripts for radio jingles and TV commercials.
Responsibilities
As a Creative Copywriter, you'll need to:
work in partnership with the design team to form a creative team working on creative briefs
handle multiple client accounts, working on several campaigns at once, sometimes under pressure and often to tight deadlines
familiarise yourself with your clients' products and services, the target audience and their competitors' activities
liaise with clients and interpret their briefs
develop creative ideas and concepts, often in partnership with the design team / partners
present ideas to the for approval and development and then to your clients
write clear, persuasive, original copy through the various iterations of the project
proofread copy to check spelling and grammar
amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
oversee campaigns through the production stage to completion
liaise with production companies, photographers, typographers and designers
keep up to date with popular culture and trends
monitor the effectiveness of marketing campaigns
Working hours
Working hours are generally 10am to 7pm. However, it's normal to work long, irregular hours when meeting tight deadlines. This may include working in the evenings and some weekend work. Part-time work and secondments may be difficult to obtain.
Self-employment or freelance work is possible for experienced copywriters.
What to expect
you'll generally be office-based but may be required on TV shoots, radio recordings, castings, or in editing suites. You may also visit clients, undertake research in public areas or visit different locations to help with creativity.
you will be based out of Kolkata
the work may be challenging and highly pressurized, but it can also be exciting and rewarding.
Dynamic, fast-paced creative industries attract a young workforce, and ageism is rife.
Professional Competencies
Although copywriters come from a range of backgrounds, creativity and the ability to write well are key requirements. A degree in one of the following subjects may increase your chances:
creative advertising
communication or media studies
English
journalism
public relations.
Postgraduate study isn't essential, but it may be worth taking a vocational course in advertising, particularly if your degree is in an unrelated subject.
Skills
You'll need to show:
the ability to write good, clear copy in a variety of styles, with accurate spelling and grammar
strong analytical skills
excellent teamwork, communication, and interpersonal skills
the ability to form strong working relationships quickly
logic, creativity, and imagination
the ability to work under pressure and meet tight deadlines
strong organizational skills
self-motivation, flexibility, stamina, and the ability to adapt
confidence, enthusiasm, and determination
accuracy and attention to detail
the resilience to accept criticism of your work
commercial awareness with the ability to understand the target audience
an interest in popular culture, new trends, and styles
good research skills
administrative, IT, and proofreading skills.
About Meraqi
Meraqi Digital LLP is a team of young dynamic digital natives. We aim to exploit the space where data, content, and technology collide to create memorable experiences for people and brands. We are an independent marketing communications consultancy dedicated to delivering one thing really well: doing what’s right to help our clients win. We are new but with a significantly experienced team who have worked with few of the world’s best brands. We seek o be smart with anything we create strategically, creatively and commercially. With our global and local experience, we create effective marketing communications that helps clients grow their business.