Creative Lead

4 weeks ago

Bengaluru, Karnataka, India Furlenco Full time
We are looking for a visionary Creative Lead to spearhead our brand communication efforts. In this role, you will mentor and inspire a team of passionate designers and copywriters, fostering a culture of creativity, collaboration, and innovation. With a strong strategic mindset and a deep understanding of storytelling, you will guide the team in crafting compelling campaigns that elevate our brand presence. If you have a proven track record of leadership, coaching, and brand communication expertise, we'd love to have you lead our creative journey. Roles and Responsibilities Brand Strategy & Communication - Develop and implement creative strategies that align with the brand's vision, ensuring consistency across all platforms
- Establish a distinctive and cohesive brand language through innovative communication
- Oversee the creation and maintenance of all corporate and marketing communications Campaign & Content Development - Drive the ideation, execution, and analysis of integrated marketing campaigns
- Guide the creation of engaging content, including visuals, videos, social media, and other marketing materials
- Explore and implement new communication channels to enhance brand reach and engagement Cross-Functional Collaboration - Work closely with teams across product development, sales, and digital marketing to ensure a unified brand message
- Establish strong partnerships with external vendors, including photographers, illustrators, printers, freelancers, and web professionals Creative Leadership & Team Development - Lead, mentor, and inspire the creative team, fostering a collaborative and innovative work environment
- Evaluate team performance, creative output, and project processes to ensure high-quality execution Budget & Resource Management - Manage the creative budget effectively, optimizing resources to maximize impact and return on investment Market Insights & Performance Analysis - Stay updated on industry trends, consumer behavior, and the competitive landscape to inform creative decisions
- Monitor and analyze campaign performance, using data-driven insights to refine strategies Qualifications and Experience - Experience: 8 to 10 years in creative brand communication, marketing, or related fields, with a proven track record in leading campaigns and teams
- Education: Bachelor's or Master's degree in Mass Communication, Visual Communication, Journalism, Design, Fine Arts, Marketing, or a related field
- Brand & Marketing Expertise: Strong understanding of brand development, storytelling, and multichannel marketing (digital, web, online, offline)
- Creative & Strategic Thinking: Exceptional ability to craft compelling narratives, visual communication, and innovative brand strategies
- Communication Skills: Excellent written and verbal communication, with the ability to write for varied media and articulate ideas persuasively
- Technical Proficiency: Familiarity with design and content creation tools (e.g., Adobe Creative Suite, video editing etc)
- Trend & Data Awareness: Strong analytical skills, a keen eye for design, and awareness of current marketing and creative trends

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