Marketing Manager

16 hours ago

Kolkata, India Sirius Digitech Full time
We are seeking an experienced Marketing Manager with 10-12 years of experience in the SAAS and product-based company to join our dynamic team in Kolkata. The ideal candidate will have a strong background in AI/ML technology, CRM, and marketing automation software. As a Marketing Manager, you will be responsible for developing and implementing strategic marketing plans to drive business growth and enhance brand presence. This role offers the opportunity to work in a collaborative environment and contribute to the success of our organization.
Experience
10-12 years of experience in SAAS and product-based company industry.
Expertise in AI and a proven track record in B2B demand generation.
Roles and Responsibilities
Develop and execute strategic marketing plans to achieve business objectives.
Utilize AI/ML technology to analyze market trends and customer behavior and incorporate insights into marketing strategies.
Lead the implementation and optimization of CRM systems to enhance customer engagement and retention.
Manage and deploy marketing automation software to streamline marketing processes and improve efficiency.
Collaborate with cross-functional teams to create compelling marketing campaigns and initiatives.
Measure and analyze the performance of marketing campaigns, and provide insights to optimize future strategies.
Oversee the creation of high-quality marketing collateral, including content, presentations, and digital assets.
Stay updated on industry trends and best practices to drive innovation in marketing initiatives.
Lead, mentor, and develop a high-performing marketing team.
Build and maintain strong relationships with key stakeholders, including clients, partners, and vendors.
Education Qualification
MBA from Premium College/Institute (Mandatory)
Certification
Relevant certifications in AI/ML technology, CRM, and marketing automation software would be an advantage.
Behavioral Skills
Excellent leadership and team management abilities.
Strong strategic thinking and problem-solving skills.
Exceptional communication and interpersonal skills.
Ability to thrive in a fast-paced and dynamic environment.
Innovative mindset with a focus on continuous improvement.
Technical Skills
Proficiency in AI/ML technology applications for marketing analysis and automation.
Advanced knowledge of CRM systems, such as Salesforce, HubSpot, or Microsoft Dynamics.
Experience in implementing and managing marketing automation software, such as Marketo, Pardot, or Eloqua.
Non-Negotiable Skills
AI/ML Technology
CRM
Marketing automation software
Conclusion
The Marketing Manager role at Adani offers an exciting opportunity to contribute to the growth and success of our organization while working in a collaborative and innovative environment. We are committed to fostering a diverse and inclusive workplace and encourage individuals with the required skills and qualifications to apply for this role.

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