Modelling & Data Science Executive

4 weeks ago

Coimbatore, India dentsu Full time
The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.

Job Title:Modelling & Data Science Executive

Job Description:

Role Purpose: The Senior Analyst will assist us in using in-depth knowledge in quantitative database marketing and an understanding of business processes to develop analytics solutions that address business issues.

Responsibilities:

Engage directly with the client to understand marketing objectives

Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc)

Architect solutions & provide recommendations that drive results on client campaigns & objectives

Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.

Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.

Manage the day-to-day core insights/trends of our digital marketing programs to help guide optimization efforts.

Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines.

Qualifications

Strong SQL skills required ; Python experience

Very strong Excel skills required

Experience with Tableau/Power BI/Looker Studio preferred

Discover hidden insights or patterns through advanced data mining techniques on un-structured business problem

Ability to complete advanced analytic tasks (including modeling, segmentation) and create meaningful analytical outputs - Ability to identify areas for statistical innovation or process improvement develop approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors

2+ years of experience in quantitative marketing arena, in database and digital (addressable) marketing, including strong understanding of relational database concepts and direct marketing concepts - Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new analytical solutions to solve challenging business problems

2+ years of experience applying statistical techniques such as regression, cluster analysis, factor analysis, time series forecasting, experimental and design to solve business problems

Contribute to innovation, process improvement, standardization

Other: Bachelor's Degree (B.Tech/B.E) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M. Tech., M.S., Ph.D.) preferred

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