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Public Relations Manager

1 month ago

New Delhi, India Savorworks Coffee Chocolate Full time
Public Relations Manager (Full Time)
Onsite: Greater Kailash2, New Delhi
At Savorworks Coffee Chocolate, along with our premium café , we are devoted to excellence, sustainability, and creating meaningful connections. As leaders in high-quality coffee and chocolate, we partner with our community to share joy and enrich experiences. We are seeking a talented and energetic PR Manager to join our team and play a pivotal role in enhancing our brand image and communication strategies.
JOB RESPONSIBILITIES
Media Relations:
Drive high-impact news coverage through compelling stories, interviews, and other formats.
Build and nurture relationships with media personnel to secure brand features and collaborations.
Ensure positive and consistent media coverage.
Organize media briefings and company presentations.
Monitor industry trends, news coverage, and competitor activity to refine PR strategies.
Press Materials:
Develop press releases, media kits, and other PR materials to generate positive brand coverage.
Create content for byline articles, backgrounders, FAQs, and routine communications.
Collaboration:
Foster collaborations with brands that align with ours to enhance brand visibility and value.
Organize and promote brand events, pop-ups, and exhibitions in Delhi and other key markets.
Crisis Management:
Assist in managing public perception during crises with clear, concise, and proactive communication.
Monitoring & Reporting:
Track media coverage, analyze PR performance metrics, and provide detailed reports to assess campaign success.
Visual Communication:
Collaborate with design teams to create merchandise and café marketing materials, enhancing the customer experience.
Assist in visual merchandising for brand stores and partner outlets to ensure consistent branding.
PROSPECTIVE CANDIDATE REQUIREMENTS
Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
Minimum 5 years of experience in public relations, and media relations within the F&B, café and restaurant, hospitality, or premium product sectors.
Proven experience in creating content that develops strong, sophisticated brand identities.
Strong written and verbal communication skills, with excellent storytelling ability.
Familiarity with PR tools, media databases, and social media platforms.
Ability to manage multiple projects with self-driven delivery.
Strong interpersonal and networking skills.
Passion for media, branding, and public engagement.
Equipment: Personal laptop and smartphone required.
HOW TO APPLY
Apply on LinkedIn or submit your resume and a cover letter detailing your relevant experience and alignment with our brand values to