Senior Executive Marketing Manager

1 day ago

Tiruchirappalli, India Kaarlo Training & HR Solutions Pvt. Ltd. Full time

Job Overview We are seeking a Senior Marketing Manager to join our growing team at Kaarlo Training & HR Solutions Pvt. Ltd. This is a full-time position situated in our headquarters in Tiruchirappalli. The successful candidate will have between 7 to 10 years of experience in marketing management and demonstrate an ability to strategize and lead marketing initiatives effectively. Qualifications and Skills Strong understanding and practical experience in SEO and SEM to enhance online visibility and drive traffic to our website. Proficiency in developing and executing content strategies that align with business objectives and target audience interests. Expertise in data analytics to interpret marketing performance and inform strategic decision-making processes. Up-to-date knowledge of market trends to keep our marketing strategies innovative and competitive. Experience in performance marketing, focusing on driving measurable results and optimizing marketing ROI. Proven ability to lead and motivate a marketing team to achieve individual and collective goals. Familiarity with the loan sector, understanding its unique marketing challenges and opportunities. Excellent communication skills, both verbal and written, to effectively convey marketing strategies and collaborate with cross-functional teams. Roles and Responsibilities Develop and implement comprehensive marketing strategies to support the company's growth objectives. Manage the marketing budget and allocate resources effectively to maximize ROI. Conduct market research to identify new opportunities and analyze competitors' strategies. Oversee the creation of engaging content across various platforms including web, social media, and email. Lead the marketing team, providing guidance and support to foster professional development and high performance. Collaborate with other departments to ensure cohesive branding and messaging. Monitor and report on marketing campaigns' performance using data analytics tools to assess success and areas for improvement. Establish and maintain relationships with external partners and stakeholders to expand the company's reach.

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