Performance Marketing

2 weeks ago


Delhi, India JY Technologies Consulting Pvt. Ltd. Full time
Company Description

JY Technologies Consulting Pvt. Ltd. is a professional digital marketing agency and web development company based in India with channel partners worldwide. We offer a wide range of services including digital marketing, open source development, e-commerce development, web application development, mobile application development, SEO, and digital marketing services. Our team works diligently to provide innovative ideas and elegant designs at affordable prices.

Position Overview:

We are seeking a highly motivated and analytical Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies across digital channels.

Key Responsibilities:

- Develop and execute performance marketing campaigns across various digital channels, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, and programmatic display advertising.- Optimize campaign performance through continuous A/B testing, audience segmentation, and bid management to maximize ROI and achieve KPIs.- Analyze campaign performance metrics and provide actionable insights to optimize performance, increase conversion rates, and improve overall marketing effectiveness.- Collaborate with cross-functional teams including creative, content, and product to develop and implement integrated marketing campaigns.- Stay informed about industry trends, best practices, and emerging technologies in performance marketing to identify new opportunities for growth and innovation.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field.- years of experience in performance marketing, with a focus on digital advertising and campaign optimization.- Proven track record of driving measurable results and achieving KPIs in performance marketing campaigns.- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Ads, Facebook Business Manager, and Microsoft Excel.- Excellent communication skills with the ability to present complex data and insights in a clear and concise manner.- Self-starter with a growth mindset and the ability to thrive in a fast-paced, dynamic environment.

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