Senior Analyst, Digital Marketing

3 weeks ago

Chennai, India QBurst Full time

Description :We are seeking a skilled and performance-driven Senior Paid Media Analyst to join our Digital Marketing team. The ideal candidate will have strong hands-on experience managing multi-platform paid media campaigns and delivering measurable business results across B2B, B2C, e-commerce, SaaS, or healthcare industries. Responsibilities: Plan, create, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads for maximum ROI, lead quality, and conversion performance Manage budgets, bidding strategies, audience targeting, segmentation, and pacing across multiple platforms Use A/B testing, ad experimentation, and performance insights to enhance campaign efficiency and scale results Track, measure, and analyze campaign performance using GA4, Looker Studio, and platform dashboards Implement, manage, and troubleshoot tracking setups via Google Tag Manager, including tags, triggers, variables, and data layers Ensure accurate event tracking, conversion setups, and custom event implementation based on campaign goals Collaborate with development/tech teams to validate data layers and resolve tracking issues or discrepancies Prepare clear, data-driven performance reports with actionable insights and optimization recommendations Maintain accurate measurement through UTMs, pixel implementations, and event-based tracking frameworks Work closely with creative, content, SEO, and development teams to align messaging and campaign objectives Interface directly with clients/stakeholders to gather requirements, present updates, and offer strategic guidance Stay updated on PPC trends, platform updates, ad formats, and targeting advancements (Optional) Manage or support Amazon Ads and Programmatic platforms such as DV360 Utilize automation tools such as Optmyzr to drive efficiency where needed Collaborate with junior analysts and cross-functional teams; potential mentoring responsibilities depending on capability and scope Requirements: 3–6 years of hands-on PPC campaign management across Google, Meta, and LinkedIn Strong analytical skills with proficiency in GA4, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and Looker Studio Advanced Google Tag Manager expertise—including tag creation, triggers, event tracking, and QA processes Solid understanding of measurement frameworks, conversion tracking, attribution models, and funnel analysis Experience managing search, display, video, retargeting, lead generation, and awareness campaigns Ability to interpret complex data and translate insights into strategic recommendations Excellent written and verbal communication skills, including stakeholder and client-facing interaction

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