Content Marketing Manager

5 days ago

Pune, India HiLabs Full time

Job Title: Content Marketing Manager

Job Location:
Pune

Experience:
3–5 years

Job Summary

We are seeking a motivated and experienced
Content Marketing Manager
to join our team. The ideal candidate will have a strong background in content strategy and creation for
B2B SaaS audiences
. This role will be responsible for creating strong first impressions with target customers, articulating both HiLabs' value and differentiation. The Content Marketing Manager will need to be (or become) a subject matter expert on the US healthcare industry and speak the language of US healthcare executives, operations leaders, and IT professionals.

This role will own and maintain the
content calendar across formats
with the express remit of attracting new customers and engaging our communities. The candidate will also manage
website-related content
(landing pages, product/solution pages, and SEO-driven web copy) and leverage
AI tools
to create, scale, and optimize content efficiently.

Responsibilities

Content Strategy & Planning

  • Develop a comprehensive content strategy to achieve marketing goals.
  • Plan and manage a
    sustainable content calendar
    across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy,
    and website content
    .
  • Identify content gaps and generate content that will grow reach, engagement, and demand.
  • Create content streams across corporate marketing, product marketing, and executive brand building.

Execution & Management

  • Write and edit high-quality content optimized to perform for each format and channel, with a strong focus on
    website and digital channels
    .
  • Develop a compelling and consistent voice for the brand and provide internal education to propagate that voice.
  • Collaborate and drive outcomes with Product, Sales, Customer Success, and Design teams.
  • Oversee content processes—from idea to archive—and establish best practices.
  • Scale the content program by leveraging coworkers,
    AI-powered tools
    , and automation platforms.

Performance Analysis & SEO

·      Track, evaluate, and report on content and channel performance.

·      Use SEO tools to ensure best practices are followed across all content.

·      Iterate based on insights to improve future content effectiveness.

Desired Profile

  • 3–5 years of experience in content strategy, editorial planning, and production for
    B2B SaaS organizations
    .
  • History of measurable results across channels—website, blog, social media, PR, thought leadership, and sponsored content.
  • Exceptional writing, editing, and storytelling skills, with a portfolio of published work.
  • Demonstrated success in driving content that generates traffic, leads, or engagement.
  • Solid understanding of SEO, digital marketing metrics, and
    content management systems (CMS)
    .
  • Experience co-creating content with technical experts and executives.
  • Excellent project management and communication skills.
  • Ability to manage and execute a
    content calendar
    independently.
  • Comfort with using
    AI tools
    for content creation, optimization, and analysis.

Preferred Qualifications

·      Exposure to or prior knowledge of the
U.S. healthcare industry
.

·      Familiarity with marketing automation and analytics tools.

Apply here -

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