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Brand Associate
2 months ago
Picture progress, picture MuscleBlaze. Being the trailblazers of authenticity and iconicity within the field of Indian sports nutrition, MuscleBlaze is leading the way with its innovative products and powerful corporate offerings. Being a marketing-driven brand, it has successfully tapped into the potential of the Indian fitness community by collaborating with a multitude of fitness enthusiasts, athletes, and lifestyle influencers championing MB products across social media. Iconic campaigns like "Tum Nahi Samjhoge" and "Ziddi Hoon Main" have helped the brand amass a massive ever-growing following of over 500k on IG and more than million followers on YouTube, consolidating a solid social media presence. MuscleBlaze is not just another brand; it's a marketing powerhouse that excels by blending innovation with influencer appeal.
Job Responsibilities:
New Product Development (NPD) - Market sizing, competition benchmarking, finding white spaces to launch new product, manage the launch end to end with the internal product team right from formulation, packaging, projection alignment with sales channels, planning & tracking production for launch, determining pricing & gross margins across channels, etc.
Content Strategy: Manage & Own Product listings across all channels, creatives & content development - both Product landing pages & A+ content. Also handle other launch activities incl. communication to offline channels, QC of existing listings & benchmarking with competition.
Data Analytics: NPS calculations, Reviews tagging & monitoring, red-flagging issues. Role also includes monitoring sales and consumer data with internal analytics team to come up with key insights to drive initiatives across the portfolio.
ATL & BTL Promotional strategies: Lead the communication strategy across ATL & BTL for the product portfolio across channels like social media, offline, influencer ecosystem, etc. Also ideate & execute brand/promotional campaigns across online & offline channels.
Market Research & Consumer Feedback: Initiate & integrate consumer research to draw insights on products, be it existing products or new launches or future NPDs. Also Assist in responding to/resolving customer escalations (interfacing with Customer Support team, Quality, Logistics, R&D stakeholders’ responses to decide)
Other Brand Management Activities: Re-packaging, Re-formulation projects & inventory transitions, SKU additions/ discontinuations/ transitions with Ops; Vendor management, interfacing with Catalog & Merchandising teams, stakeholder management across sales channels (online & offline), etc
Skills and Attributes:
Minimum 1-3 Years of Experience required
Experience in Brand management, NPD, Sales, Brand marketing is preferred.
Interest or experience in health & wellness is an added advantage.
Industry Preference-FMCG, E-Commerce, Pharma, OTC Only
