Content Strategist
3 weeks ago
Company Description
Looking for Content Strategist at GM Level for a leading Insurance firm in Chennai
Role Description
This is a full-time on-site role for a Content Strategist for a leading Insurance company in Chennai. As a Content Strategist, you will be responsible for developing and implementing content strategies that align with the company's goals and target audience. Your responsibilities will include conducting content audits, planning and creating engaging and relevant content, and optimizing content for SEO. You will also collaborate with cross-functional teams to ensure consistent messaging and brand voice across all channels.
Qualifications
- Proven experience as a Content Strategist or similar role, with a strong portfolio of successful content campaigns- Excellent written and verbal communication skills- Should have 8-10 years' of total experience of which 6-7 years as Content Lead- Strong understanding of content creation and distribution platforms- Knowledge of SEO best practices and content optimization techniques- Ability to analyze data and identify trends and insights- Employ a highly creative approach to make complex insurance topics interesting and accessible to potential customers while maintaining accuracy and compliance with regulations- Effectively manage the content requirement pipeline, including prioritization, timely delivery and proactive mitigation of potential delays- Create compelling and innovative content for all digital mediums including social media, Email, SMS, WhatsApp, app notifications, web banners and SEM copies, ensuring consistent brand messaging- Proficiency in content management systems and content marketing tools- Ability to collaborate with cross-functional teams and manage multiple projects- Attention to detail and excellent organizational skills- Bachelor's degree in Marketing, Communications, or a related field- Experience in the insurance industry is a plus
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