Group Product Manager

1 week ago


Mumbai, India Ipca Laboratories Limited, Kandivali Full time
Position : Group Product ManagerNo of positions : 1Segment : Cardio DiabeticExperience : Minimum 8 years into Brand ManagementLocation : Mumbai (Kandivli-Charkop)

Role :To analyze the needs of customer for assigned brand portfolio. Data analysis.Strategic initiatives.Managing brands along with team.Overall development of team.Generating business revenue with optimum utilization of available resources.Strengthening Product Portfolio-To introduce key products to strengthen product portfolio and therapy mix.Marketing Tactics-To access the market dynamics and implement customer friendly approaches to enhance the brand value.Team Coordination-To strengthen the brands by integrating the progress of prescription base, prescriber base, market share.

Key Responsibilities :Team Management.Increase market share of the brand.Driving Brand portfolio in alignment with the division’s vision.Managing the expenses / Strategy for ROI.Designing promotional plan, promotional activities & maintaining it under control.New Launch suggestion to increase business profits.Continuous evaluation of scope of new launches in the segment.Coordinating with sales to achieve desired goal for brands.Coordinating with different departments for smooth running of business.Ensure all marketing programs are executed.Keep market updation.Brand awareness.

Functional Knowledge / Skills :GeneralAnalytical skillCustomer development through focused approachSales coordination in competitive environmentAbility to travelIn depth knowledge of pharma products and the brand he/she has to handle

SpecializedBrand differentiation by developing product concepts.Anticipating competitor behavior through data analysis to keep check on market trends.Contingency Planning.Creative copy writing-To creating high perception story lines for the brands.Persuasion-To persuade team members to orient their mindset towards gaining leadership and moving from Good to Great.

Key Competencies:Excellent communicatorShould be able to work well with a wide range of peopleAble to inspire othersShould be able to manage different projectsShould be energetic and passionate about work/productGood presentation skillsAble to work well under pressureOrganized and methodicalDeadline-driven, creative

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