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Ecommerce Manager

2 months ago

guntur, India Apparel Group India Pvt. Ltd. Full time

About the Company:

BHPC, Beverly hills polo club, US brand


About the Role:

Oversee the day-to-day operations of the company’s e-commerce site and various online marketplaces. Monitor and optimize site performance, user experience, and sales conversions. Ensure seamless integration between inventory systems and online platforms.


Responsibilities:

  • Develop and manage the e-commerce budget, including forecasting and tracking expenditures.
  • Analyse financial performance and adjust strategies to meet budget targets and maximize ROI.
  • Develop and implement competitive pricing strategies to attract and retain customers while maximizing profitability.
  • Conduct market research and competitive analysis to inform pricing decisions.
  • Oversee the creation and management of product listings, ensuring accurate and compelling descriptions, images, and specifications.
  • Regularly update the product catalogue to reflect new arrivals, discontinued items, and seasonal promotions.
  • Design and execute promotional campaigns and sales strategies to drive traffic and sales.
  • Collaborate with the marketing team to align promotions with broader marketing initiatives.
  • Develop and implement online marketing strategies, including SEO, SEM, email marketing, and social media.
  • Analyze campaign performance and adjust strategies to improve effectiveness and reach.
  • Monitor and analyze GP and net profitability for e-commerce and marketplace channels.
  • Implement strategies to improve margins and overall profitability while maintaining competitive pricing and customer satisfaction.


Qualifications:

Education details


Required Skills:

  • Commercial Acumen
  • Negotiation
  • Merchandising
  • Planning
  • Strategy
  • Marketing
  • Mark down planning