Customer Relationship Management Manager

2 weeks ago


India INC5 SHOES PRIVATE LIMITED Full time

Position Title : CRM Manager

Location : Mumbai

Type : Full-time - Work from Office

Remuneration : INR 6-7 LPA

We are looking for an experienced and results-driven CRM Manager to develop and execute a comprehensive CRM strategy to enhance customer engagement, loyalty, and retention. The ideal candidate will possess strong analytical, leadership, and communication skills and have a proven track record in managing CRM platforms and campaigns.

Key Responsibilities :

  • Develop CRM Strategy : Create and manage multi-channel CRM campaigns that drive customer acquisition, retention, and loyalty.
  • Data Analysis : Utilize customer data to identify trends, behaviors, and insights, translating them into actionable strategies.
  • Campaign Management : Oversee the end-to-end development and execution of CRM campaigns, including email, SMS, push notifications, and other direct communication channels.
  • Performance Monitoring : Track and report on CRM campaign performance, providing recommendations for continuous improvement.
  • Collaboration : Work closely with marketing, sales, product, and customer service teams to align CRM initiatives with broader company goals.
  • Technology Utilization : Manage CRM software and tools effectively, ensuring optimal functionality and data integrity.
  • Segmentation & Targeting : Develop customer segmentation strategies to personalize outreach and maximize campaign impact.
  • Compliance : Ensure all CRM activities adhere to relevant data protection and privacy regulations.

  • Qualifications :
  • Minimum of 4-5 years of experience in CRM management, preferably within footwear/lifestyle.
  • Excellent project management and organizational skills.
  • Knowledge of customer segmentation and lifecycle marketing.
  • Effective communication and leadership skills to manage cross-functional projects.



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