Customer Relationship Management Manager
2 weeks ago
Position Title : CRM Manager
Location : Mumbai
Type : Full-time - Work from Office
Remuneration : INR 6-7 LPA
We are looking for an experienced and results-driven CRM Manager to develop and execute a comprehensive CRM strategy to enhance customer engagement, loyalty, and retention. The ideal candidate will possess strong analytical, leadership, and communication skills and have a proven track record in managing CRM platforms and campaigns.
Key Responsibilities :
- Develop CRM Strategy : Create and manage multi-channel CRM campaigns that drive customer acquisition, retention, and loyalty.
- Data Analysis : Utilize customer data to identify trends, behaviors, and insights, translating them into actionable strategies.
- Campaign Management : Oversee the end-to-end development and execution of CRM campaigns, including email, SMS, push notifications, and other direct communication channels.
- Performance Monitoring : Track and report on CRM campaign performance, providing recommendations for continuous improvement.
- Collaboration : Work closely with marketing, sales, product, and customer service teams to align CRM initiatives with broader company goals.
- Technology Utilization : Manage CRM software and tools effectively, ensuring optimal functionality and data integrity.
- Segmentation & Targeting : Develop customer segmentation strategies to personalize outreach and maximize campaign impact.
- Compliance : Ensure all CRM activities adhere to relevant data protection and privacy regulations.
- Qualifications :
- Minimum of 4-5 years of experience in CRM management, preferably within footwear/lifestyle.
- Excellent project management and organizational skills.
- Knowledge of customer segmentation and lifecycle marketing.
- Effective communication and leadership skills to manage cross-functional projects.
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