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Email Marketing Executive OR-171
1 week ago
Company Name:
SmartWorking
JobTitle:
Email MarketingExecutive
Roles Responsibilitiesand Daily Tasks:
Listed in order ofimportance:
Develop and execute email marketingcampaigns using automation tools such as ActiveCampaign &Saleshandy
Create email sequences for cold outreachinbound marketing and nurture campaigns.
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Add tags to contactsfor easy segmentation and personalisedtargeting.
Monitor daily responses open rates clickrates and deliverability rates; share reports and insights with theteam.
Warm up new email accounts to prepare themfor email campaigns.
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Continuously segment email listsbased on customer behaviour demographics and engagementmetrics.
Implement A/B testing strategies to optimiseemail performance including subject lines content and calls toaction.
Optimise database regularly: clean upvalidate and manage unsubscribes and 'do notcontact' lists for effective emailmarketing
Simplified EssentialSkills:
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2 years experience in emailmarketing
Good eye to detail
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Good analyticalskill
Database management and cleanup
EssentialSkills:
-
24 years of experience in emailmarketing
Should be familiar with email automationtool and personalization
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Have experience in running coldoutreach email campaign for large database
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Good data managementand segmentation skill
Essential:
Technical skillsaside what are the main things you are looking for when hiring forthis role
Should have run ad campaigns on multipleplatforms.
Good understanding of cost optimization
Good data presentation and analysingskill
Strong analytical skill to measure importantKPIs
DesiredExperience and Skills:
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Experiencein a B2B marketing environment
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Has previous experience writingfor both the UK and US markets.
Desired Years ofExperience:
24 yrs
Other:
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