Email Marketing Executive OR-171

1 week ago


new delhi, India smartworkingio Full time

Company Name:

SmartWorking

JobTitle:

Email MarketingExecutive

Roles Responsibilitiesand Daily Tasks:

Listed in order ofimportance:

  • Develop and execute email marketingcampaigns using automation tools such as ActiveCampaign &Saleshandy

  • Create email sequences for cold outreachinbound marketing and nurture campaigns.

  • Add tags to contactsfor easy segmentation and personalisedtargeting.

  • Monitor daily responses open rates clickrates and deliverability rates; share reports and insights with theteam.

  • Warm up new email accounts to prepare themfor email campaigns.

  • Continuously segment email listsbased on customer behaviour demographics and engagementmetrics.

  • Implement A/B testing strategies to optimiseemail performance including subject lines content and calls toaction.

  • Optimise database regularly: clean upvalidate and manage unsubscribes and 'do notcontact' lists for effective emailmarketing

Simplified EssentialSkills:

  • 2 years experience in emailmarketing

  • Good eye to detail

  • Good analyticalskill

  • Database management and cleanup

EssentialSkills:

  • 24 years of experience in emailmarketing

  • Should be familiar with email automationtool and personalization

  • Have experience in running coldoutreach email campaign for large database

  • Good data managementand segmentation skill

Essential:

Technical skillsaside what are the main things you are looking for when hiring forthis role

  • Should have run ad campaigns on multipleplatforms.

  • Good understanding of cost optimization

  • Good data presentation and analysingskill

  • Strong analytical skill to measure importantKPIs

DesiredExperience and Skills:

  • Experiencein a B2B marketing environment

  • Has previous experience writingfor both the UK and US markets.

Desired Years ofExperience:

24 yrs

Other:




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