Lead PPC Specialist

4 weeks ago

Delhi, India FirstPrinciples Growth Full time
FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company.
Revenue Accelerator For SaaS Companies Worldwide: FPGrowth
Meet the team members:
Matt Umbriac, Partner and Head of Client Services
Pushkar Sinha, Partner and Head of Client Operations
Ameet Mehta, Partner and Head of Growth
Team Dynamics & What to Expect
FirstPrinciples Growth works with premier clients, and our goal is to help our customers truly. Many agencies, especially those in India, work purely as implementation partners, and their clients hire them because of the lower cost of doing business. We do not work in this manner with our customers. We are strategic partners to our clients who also manage the implementation. And the strategy does not come only from leaders; it needs to come from every team member.
You will be expected to come prepared, responsible for your work, and ready to move your career to the next level. ️ We do not tolerate complacency, a ‘Jugaadu’, or a ‘Chalta Hai’ attitude. While your manager, peers, and team members will always be there for you, it’s your job to solve your problems and move the needle forward.
Job Description:
As a PPC Specialist specializing in social media advertising at FPGrowth, you will play a pivotal role in driving the success of our clients' digital marketing campaigns. You will leverage your deep expertise in Social Media platforms like - Facebook, Instagram, and video advertising to create and manage high-performing paid media campaigns that deliver measurable results for our advertising clients.
Key Responsibilities:
Campaign Strategy: Develop and execute comprehensive social media advertising strategies for clients in the FMCG, SaaS and product-based sectors, aligning with their business goals and target audiences.
Platform Expertise: Utilize your in-depth knowledge of Facebook, LinkedIn, Instagram & Twitter advertising, including ad formats, targeting options, bidding strategies, and ad creative best practices.
Video Advertising: Create and optimize video advertising campaigns across social media platforms, ensuring engaging and effective video content that drives conversions.
Budget Management: Manage advertising budgets effectively, optimizing campaigns to achieve maximum ROI and ensuring efficient allocation of resources.
Analytics and Reporting: Regularly monitor campaign performance, analyze data, and generate insights to make data-driven recommendations and adjustments for continuous improvement.
Ad Creative: Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience and align with client branding.
Competitor Analysis: Stay up-to-date with industry trends, competitive landscape, and emerging technologies to provide strategic recommendations to clients.
Client Communication: Maintain strong client relationships by providing clear, insightful campaign updates and performance reports, as well as proactive recommendations for optimization.
Testing and Experimentation: Implement A/B testing and experimentation to refine ad strategies and identify opportunities for improvement.
Qualifications:
Bachelor's degree in Marketing, Advertising, or a related field.
5-6 years of hands-on experience in social media advertising, with a strong focus on Facebook, Instagram, and video advertising.
Proven track record of managing successful PPC campaigns for FMCG and product-based clients.
Proficiency in using advertising platforms such as Facebook Ads Manager and Instagram Ads.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent communication and client management skills.
Up-to-date knowledge of digital advertising trends and best practices.

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