Campaign Specialist

1 month ago

bangalore, India Healthify Full time

About The Role:

  • Strategize and create retention and growth campaigns within the app, push notifications, WhatsApp, SMS, Emails, and other CRM channels.
  • Work with cross-functional teams (Product, Sales, Services) to establish growth strategies to support the revenue and retention goals.
  • Build Email and WhatsApp Lead Generation customer journeys and campaigns
  • Plan and execute targeted campaigns for product launches, festive sales, and other strategic initiatives.
  • Track performance metrics of each campaign. Prepare and present recommendations, reports, and findings of the campaigns.
  • Understanding of creative content and bringing more creative ideas to enhance campaign performance.
  • Collaborate with the Graphic team to enhance creatives of each campaign.


What you will do:

  • You’ve solid knowledge and understanding of handling in-app campaigns.
  • Must have the experience in managing and tracking campaigns, and analytics usage on Clevertap, MoEngage or similar platforms. (Mandatory)
  • Knowledge of running SQL queries is a plus not a must.
  • You're highly creative, understand content and have experience in identifying target audiences and personas.
  • You’ve strong analytical skills. Must understand campaign performance, drive insights and take corrective action to improve campaign performance.
  • Knowledge of executing campaigns on- Push Notification, WhatsApp, SMS, Email.
  • Must have build Email Campaigns for Lead Generation (Mandatory).


Expertise we need:

  • Bachelor's degree in business, marketing, or a related field (or equivalent experience).
  • Proven experience of 2-3 years to Strategize and create retention and growth campaigns
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Excellent verbal and written communication skills, including the ability to deliver compelling presentations.
  • Demonstrated ability to work collaboratively in a team environment and build strong relationships.
  • Self-motivated and proactive with the ability to work independently and manage multiple priorities.
  • Knowledge of sales processes and methodologies, with a focus on driving revenue growth.
  • Familiarity with the B2C sales landscape and understanding of various industry verticals is a plus.
  • Previous experience in sales enablement is highly desirable.

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