Zonal Manager

The Zonal Business Head (FMCG) oversees the business operations, sales performance, and market development of a Fast-Moving Consumer Goods (FMCG) company within a specific geographical zone (e.g., South, North, West India). They ensure efficient distribution, retail execution, and profitability across multiple regions and teams.

Key Roles and Responsibilities:1. Sales & Revenue Management

• Drive zonal sales targets and ensure monthly, quarterly, and annual revenue goals are achieved.
• Monitor primary and secondary sales data and take corrective actions when needed.

• Ensure effective sales forecasting and demand planning.

• Channel & Distribution Management

• Expand and manage a strong distributor and retailer network.

• Ensure product availability, visibility, and placement across all sales channels (traditional trade, modern trade, e-commerce).

• Streamline supply chain coordination to minimize stock-outs and overstocking.

• Team Leadership & People Management

• Lead and manage a team of Regional Sales Managers, Area Sales Managers, and Field Sales Executives.

• Provide coaching, training, and performance reviews to build a high-performing sales team.

• Promote team alignment with organizational goals.

• Market Expansion & Strategy Execution

• Identify and develop new market opportunities and underperforming territories.

• Launch and execute promotional campaigns and new product introductions.

• Work closely with the marketing team to tailor campaigns as per zonal needs.

• Retail Execution Excellence

• Drive in-store execution standards: planogram compliance, visibility elements, merchandising.

• Ensure effective implementation of trade schemes and consumer promotions.

• Business Planning & Budgeting

• Prepare annual business plans and budgets for the zone.

• Monitor zone-level profitability, cost control, and ROI on initiatives.

• Data & Performance Analysis

• Analyze sales trends, market feedback, and competitor activity.

• Generate and present reports to national leadership for strategic decisions.

• Compliance & Governance

• Ensure adherence to company policies, commercial practices, and legal compliances.

• Handle customer grievances and critical operational issues swiftly and effectively.

Key Skills Required:

• Strong FMCG sales and distribution knowledge
• Excellent leadership and communication skills
• Analytical mindset and data-driven decision-making
• Experience managing large field teams and multiple territories
• High adaptability in a fast-paced and competitive market

Job Type: Full-time

Pay: ₹35, ₹50,000.00 per month

Benefits:

• Health insurance

Experience:

• Distribution expansion: 10 years (Preferred)
• FMCG: 10 years (Preferred)
• Sales: 10 years (Preferred)
• Customer Interaction : 10 years (Preferred)
• Team management: 10 years (Preferred)

Work Location: In person