Marketing Manager-Pr

6 days ago


Delhi, India Leading Bank Full time

Dear Applicants,We are hiring for Marketing Manager-Public Relations for leading Bank in Mumbai.Interested Candidate kindly share profiles on Description as below :Mininum 5years exp required from Banking and NBFcs sector#Marketing Communications#Consumer Marketing#Marketing#BFSI Marketing#Campaign ManagementTo plan and execute activities to support business objectives for branches. The same to be carried out by 5 broad activities:- Visibility for the branch/product to induce footfalls- Acquisition led programs- Lead generation activities- Regional/ Branch Level Cross sell campaigns- Integrated PromotionsDetails of the same are as :A). Region/Cluster / Branch specific promotions- Planning promos with Branch Heads keeping into mind business objectives.- Number crunching in terms of cost of acquisition and incremental number generation.- Tracking and monitoring of promotions for setting benchmarks/ milestones.B). Merchandising support for branches- Regular replenishment- Communicate & Implement Merchandising calendar/schedule- Emphasize the importance of visual merchandising & branding.C). New branch launches/ BTL conversions- Merchandise including internal signage's- Inserts / outdoor / bannersD). Alliances- local clubs/associations for promos / Databases/lead generation- local companies for Events & sponsorships.- Community service / institutions etcE). Local advertising- cable TV advtg./ road signs / bannering campaign- local ads. (in Tabloids, vernacular publications)F). Vendor management & commercial controlManaging vendors/agencies to execute the marketing initiative within cost & time specified. Processing & follow up for vendor/ agency bills.G). Implementation of Central Marketing Initiatives (Promotions, Advertising campaigns etc)Effective implementation at the local levelEvaluation & analysisCollation of responses & feedback to Central Marketing


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