Performance Marketing Manager

4 weeks ago

Panchkula, India Easynxt Technologies Pvt. Ltd. Full time

Job Title: Marketing Manager

Location: Panchkula
Experience: 5+ years
Employment Type: Full-time

About the Role:

We are seeking an experienced Marketing Manager with 5+ years of proven expertise in managing Facebook and Instagram ads. You will be responsible for planning, executing, and optimizing paid social media campaigns, managing ad spend efficiently, and leading a marketing team to deliver impactful results.

Key Responsibilities:

  • Plan, manage, and optimize Facebook and Instagram ad campaigns to meet business objectives such as sales and brand awareness.
  • Develop and manage ad budgets, ensuring effective allocation of spend across campaigns to maximize ROI.
  • Run and monitor ad campaigns daily, including audience targeting, bidding strategies, and performance adjustments.
  • Lead, supervise, and examine the marketing team's work to ensure campaign quality and alignment with goals.
  • Collaborate with creative teams to develop engaging ad creatives and messaging tailored for social platforms.
  • Analyze campaign performance data, generate insights, and provide recommendations for continuous improvement.
  • Stay updated on social media ad trends, platform updates, and best practices.
  • Coordinate with cross-functional teams to maintain brand consistency and strategic alignment.
  • Report campaign performance to senior management and stakeholders regularly.

Required Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years experience managing Facebook and Instagram advertising campaigns.
  • Strong knowledge of ad spend management, bidding strategies, and budget optimization.
  • Hands-on experience running, monitoring, and adjusting paid social campaigns.
  • Proven ability to lead and manage a marketing team effectively.
  • Excellent analytical skills with the ability to interpret data and make strategic decisions.
  • Strong communication and project management skills.
  • Familiarity with marketing automation tools, CRM, and analytics platforms.

NOTE: Candidates from the Tricity area (Panchkula, Chandigarh, and Mohali) are requested to apply for this position.

Job Types: Full-time, Permanent

Pay: ₹400, ₹500,000.00 per year

Work Location: In person

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