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Social Media Manager

2 months ago

thiruvananthapuram, India Grooming Education Academy Full time

We are seeking a creative and experienced Social Media Manager to join our dynamic team. The ideal candidate will have at least 3 years of experience managing social media platforms, developing content strategies, and driving engagement for brands. This role requires a strategic thinker who can enhance our social media presence across various platforms, create innovative campaigns, and analyze performance to ensure continuous growth.


Key Responsibilities:
  • Develop and implement social media strategies across platforms such as Facebook, Instagram, , Twitter, and others to increase brand awareness and engagement.
  • Create, curate, and manage content (images, videos, written posts) that aligns with the brand voice and resonates with our target audience.
  • Monitor and analyze social media performance , using insights to optimize strategies and increase reach, engagement, and conversions.
  • Manage day-to-day social media activities , including posting, responding to comments, and fostering community interactions.
  • Collaborate with the marketing team to ensure consistent messaging and campaigns across all channels.
  • Stay updated on social media trends, algorithms, and tools to keep the brand at the forefront of social media innovation.
  • Develop paid social media campaigns and manage budgets to support broader marketing goals.
  • Track and report on key performance indicators (KPIs) , presenting findings and recommendations to management.
Qualifications:
  • Minimum of 3 years of experience in social media management, preferably in a fast-paced or agency environment.
  • Proven experience with major social media platforms (Facebook, Instagram, Twitter, , YouTube, etc.) and managing social media tools (e.g., Hootsuite, Buffer).
  • Strong understanding of social media analytics and reporting tools (Google Analytics, Facebook Insights, etc.).
  • Excellent written and verbal communication skills with the ability to craft engaging content and captions.
  • Creative mindset with strong attention to detail and the ability to multitask in a dynamic environment.
  • Knowledge of social media advertising (paid campaigns) and budgeting.
  • Experience in managing social media crises and maintaining brand reputation.
  • Familiarity with SEO, content marketing, and influencer marketing is a plus.
  • Ability to work independently and as part of a team , with a proactive attitude and problem-solving skills.
Benefits:
  • Competitive salary and performance-based bonuses
  • Health and wellness benefits
  • Opportunities for professional development and career growth
  • Flexible working hours and remote work options

If you're passionate about social media, creative storytelling, and making an impact, we’d love to hear from you