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Performance Marketing Executive

2 months ago


Bengaluru, India Graphy Inc. Full time
Graphy

( is looking for a

Performance Marketer

with 1-2 years of experience in running successful ad campaigns for coaches, trainers, and content creators. The ideal candidate will have a strong background in digital marketing, specifically in Facebook, Instagram, and YouTube advertising, and will be responsible for optimizing campaigns to drive growth and engagement. The candidate must also be proficient in understanding and analyzing data using spreadsheets and be familiar with automation tools and email marketing platforms.

Key Responsibilities:

Manage and optimize Facebook, Instagram, and YouTube ad accounts, focusing on performance-driven campaigns for coaches, trainers, and content creators.Create compelling ad copies and visuals that resonate with target audiences, driving engagement and conversions.Utilize Meta Ads Manager,YouTube Ads for campaign management, including audience targeting (custom and lookalike audiences).Implement tracking mechanisms, including the Facebook pixel and Google ads conversion tracking to measure and analyze campaign performance.Utilize spreadsheets to analyze data, track performance metrics, and generate reports to inform campaign decisions.Leverage automation tools such as Pabbly and Zapier to streamline marketing processes and enhance efficiency.Manage email marketing campaigns using platforms like Mailchimp and ConvertKit, and WhatsApp marketing tools like Aisensy and WATI.Track funnel conversions and identify key areas for improvement, implementing solutions to enhance performance.Write engaging and effective landing page content that drives conversions.Communicate effectively with content creators in both English and Hindi, ensuring clarity and understanding of campaign goals and strategies.

Requirements:

1-2 years of experience in performance marketing, specifically in managing ads for coaches, trainers, and content creators.Proficiency in Facebook Ads Manager, YouTube Ads, and other social media advertising platforms.Strong analytical skills with a keen understanding of digital marketing metrics and KPIs.Proficiency in using spreadsheets for data analysis, tracking performance metrics, and generating reports.Experience with automation tools like Pabbly and Zapier, and email marketing tools like Mailchimp and ConvertKit.Familiarity with WhatsApp marketing tools such as Aisensy and WATI.Excellent project management and organizational skills, with the ability to manage multiple projects under tight deadlines.Strong communication skills with the ability to translate complex data into creative, intuitive marketing campaigns.